Asia Pacific Cards Database 2010

Bharatbook added a new report on "Asia Pacific Cards Database 2010" into its market report catalogue for reselling

Online PR News – 17-May-2010 – – Asia Pacific Cards Database 2010

The database is an invaluable resource for understanding the dynamics of the rapidly growing card markets across Asia Pacific. In addition to fully standardized market data and forecasts, the database contains previously unavailable competitor and market level metrics including transactions by merchant category, premium card holding, card usage, and repayment behaviour by issuer for 5 key markets.( )

Consumers are moving away from store cards due to the negative publicity and higher APRs. There has been some movement towards other card products such as co-branded credit cards. Store card APRs are higher than other card products because the retailer exerts pressure on the finance house to accept as many applicants as possible.
Store installment credit was boosted towards the end of 2009 as consumers brought forward their big ticket purchases. This was to take advantage of the lower rate of VAT before the return to 17.5% in January 2010.
The margins made by retailers tend to be similar across finance houses as they usually go through a tendering situation with more than one finance house. This tendering situation squeezes the margin achieved by the finance house on the product as those holding it carry a greater risk of default.

Reasons to Purchase

*Fully standardized data allows for quick and easy comparison of the payment card markets in 8 countries in the region.
*Understand the key trends and developments, including competitor and consumer behaviour in terms of product design and usage.
*Learn which markets represent the key opportunities for growth, both now and in the future.

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