Video is one of the quickest ways to achieve top organic search results.
Online PR News – 15-May-2010 – – Los Angeles, CA - www.nationalpositions.com -- National Positions, the leader in Search Engine Optimization, announced today the addition of Video Search Engine Optimization (VSEO) to their suite of proven Internet Marketing products. With YouTube’s phenomenal popularity and with search engines returning much more than just text results, website owners now have an excellent opportunity to get their videos ranked on YouTube™ as well as on the first page of Google™.
eMarketer™ reports that more than 66.8% of companies plan to utilize online video to generate more business on the web, making video one of the hottest promotion tools available today. Video Search Engine Optimization (VSEO) from National Positions offers one of the best and most cost-effective opportunities to drive targeted traffic to a site in a medium that web visitors love.
Changes in the search engine landscape are one key reason for incorporating a VSEO strategy. For example, Google’s Universal Search offers blended results or a mixture of news, shopping, images and video results. In an effort to ensure that searches consistently display blended search results, search engines often reward sites that offer a blend of content types. According to Comscore™, only 38% of searches on Google include video results, leaving plenty of room for enterprising companies to grab valuable real estate at the top of the rankings.
“VSEO offers a unique opportunity to get to the top of the search engines quickly and inexpensively. VSEO is what SEO was a decade ago,” says Bernard May, President of National Positions. “It offers exciting new opportunities for companies to dominate a segment of the Internet that is virtually untapped.”
Additionally, although there is a lot of video content available on the web only a small fraction of the content is properly submitted so that the search engines include it in their indexes. This creates an excellent opportunity to rise to the top of the results in an organic, cost-effective manner.
Perhaps most importantly is the speed with which video is displayed in the search engines. The search engines visit video sites every few minutes—so videos appear in Google, Yahoo and Bing shortly after they are submitted, not days or weeks later. This makes VSEO an excellent choice for new as well as highly established companies on the web.
One factor that causes many site owners to put off developing and promoting videos is the perceived cost and time investment. The VSEO product from National Positions makes video production and promotion simple and affordable. The product includes services such as:
• Video production
• YouTube channel setup and optimization
• Embedded video integration on your site
• VSEO linking
• Video submissions
• Video metrics and reporting
About National Positions: Headquartered in Los Angeles, with offices in India, UK and South Africa, National Positions is one of the fastest growing Internet Marketing companies in the world today. National Positions is listed 112 on the prestigious Inc 500 list for 2009/2010. The company’s rapid growth is attributed to an excellent track record, established relationships with major search engines and outstanding levels of client support. With retention rates of over 95%, National Positions stands out in the search engine marketing arena. By leveraging an international presence, proprietary technology, high work standards and competitive pricing, National Positions is committed to delivering exceptional results to businesses looking for an internet marketing strategy that works.
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