launches their first TV Commercial – “What’s the occasion”

Now Buy Jewellery anytime, anywhere & don’t look forward for special occasions

Online PR News – 12-March-2013 – Bangalore – Bangalore, 19th February, 2013:, a premium online jewellery store offering premium quality Gold and diamond jewellery , flagged off its first TV Commercial. The TVC is designed by Happy Creative agency and challenges the convention that jewellery is only purchased for special occasions, festival and marriages.

The film is set in the most intimate and personal space of a couple. While the wife is busy looking up the options of jewellery she should pick for herself, the husband cozies up to get her attention. When he notices she is shopping for jewellery online, he quizzes her on 'what's the occasion' – not so impressed with his question she remarks that she is only buying something new to get his attention. When the husband cozies up further to get her to pay him some attention instead, she stops to ask him - 'What's the occasion?’. The commercial will make any married couple associate with the situation and the subtle humor associated with it.

Speaking about the TVC, Mr. Gaurav Singh Khushwaha, Founder, said, “We chose Happy creative agency for a variety of a strategic reasons.Their fresh perspective on the category was in sync with our thought process & business model. Adding to this, Happy’s proven expertise in successfully launching & managing e-commerce brands and their creative reputation were a bonus. We are sure that through this TVC we will make the right positioning in the minds of our target audience and will change the conventional belief that Jewellery is just purchased for festivals, marriages or for those special occasions. We want to give the message to our target audience that Jewellery is women’s best ornament which needs no occasion or festival. It can be purchased anytime, anywhere to enhance the beauty of a woman.”

Mr. Kartik Iyer, CEO, Happy Creative agency said, “We’re quite excited to be partnering with Bluestone to launch their brand. At Happy we have found success in working with startups and entrepreneurs. We are glad that Gaurav and his team placed their trust in us. We are all the more excited with their launch strategy and commercial that questions the behavioral and buying patterns of jewellery buyers”.

The launch of the campaign will be supported by robust marketing campaign and will be leveraged through digital and social media platform.

About is India's premier online Jewellery store that houses high quality Jewellery and accessories with exquisite designs. collection has a global appeal as each piece is inspired by international designs. The platform is designed to appeal to people with discerning tastes. One of the first companies to serve the online evolved consumer, aims at revolutionizing the Jewellery and Lifestyle E-commerce space in India. provides a wide range of chic and trendy pieces spread across earrings, finger rings, pendants and bracelets. The platform aims to bring together timeless Jewellery that is meticulously crafted with the right blend of classic mystique and elegant modern touches. offers its customers diamond jewellery certified by independent international laboratories such as International Gemological Institute (IGI) and HKD, to name a few.