IndiaFirst Life innovates once again; launches personalized ‘Picture Policy Packs’
03/12/2013

Mumbai, February 25, 2013: IndiaFirst Life Insurance, a joint venture between two public sector banks - Bank of Baroda and Andhra Bank along with UK's risk, wealth and investment company Legal & General today announced the launch

Online PR News – 12-March-2013 – Mumbai – IndiaFirst Life innovates once again; launches personalized ‘Picture Policy Packs’

• Customers buying IndiaFirst policies can now personalize their policy documents
• They can personalize their policy documents by getting their photographs printed on it
• This is a one-of-its kind initiative in the industry
• Initiative aims to promote the concept of gifting health, security, savings and wealth – with a personal touch attached to it

Mumbai, February 25, 2013: IndiaFirst Life Insurance, a joint venture between two public sector banks - Bank of Baroda and Andhra Bank along with UK's risk, wealth and investment company Legal & General today announced the launch of its personalized ‘Picture Policy Packs’ for its customers.

This service offering was announced by Dr. P. Nandagopal, Managing Director & CEO, IndiaFirst Life Insurance.

This service will enable customers to personalize their policies, by letting them choose their Happy Family picture which will then be printed on their policy documents.

Speaking on the initiative, Dr. P. Nandagopal, Managing Director & CEO, IndiaFirst Life Insurance, said, “While almost everyone needs insurance, not many really ask for it on their own. One of the main reasons for this being, insurance benefits are realized over a long term. Customers do not connect Insurance with their ‘today’. Through Happy Family and our Picture Policy Packs, we are trying to make a product, which is inherently thought of as intangible, more ‘tangible’ and real for the consumer. It is essential that customers realize the importance of long term investment to insure health, security, savings and wealth – for themselves and their family.”

The company launched its Happy Family celebrations across the country in November 2012. The Happy Family campaign saw the IndiaFirst senior management travel to over 500 bank branches across the country and interact with customers. It also provided an opportunity to both the customers as well as the bank staff to clarify their doubts/ myths and other queries about insurance.

The Picture Policy Packs are an extension of this campaign. Once a customer has selected the right product to insure his / her Happy Family, he/she can then add his/her personal touch to the gift by personalizing it. He/She can choose his/her own Happy Family picture that constantly reminds him/her about his/her family, their dreams and the purpose behind investing in the policy.

This is a one of its kind initiative to bring about an element of ‘personalization’ to the industry.

About IndiaFirst Life Insurance
Headquartered in Mumbai, IndiaFirst, which is capitalized at Rs. 475 crores, is one of the country's youngest life insurance companies promoted by two of India's public sector banks - Bank of Baroda and Andhra Bank along with UK's leading risk, wealth and investment company Legal & General. Bank of Baroda holds a 44 per cent stake in IndiaFirst, while Andhra Bank and Legal & General hold a 30 per cent and 26 per cent stake respectively.

Visit our site http://www.indiafirstlife.com/

For further details contact –
Ms. Tamanna Khanna Mr. T. Anand Mahesh
IndiaFirst Life Insurance Mavcomm Consulting
+ 91 98206 02369 + 91 98707 16285
tamanna.khanna@indiafirstlife.com anand@mavcommgroup.com