From Big Data to Big Language, SDL machine translation drives global customer experience management by enabling customer insights and analysis across languages
Online PR News – 12-March-2013 – Globe House Clivemont Road Maidenhead Berkshire SL6 7DY UK – SDL (LSE: SDL) today announced that its machine translation (MT) solution – SDL BeGlobal® - can now be seamlessly integrated with text analytics solutions, dramatically enhancing businesses’ ability to track and monitor global customer sentiment and business trends. With the ability to translate multilingual content such as social media, web content and enterprise data in real-time, businesses can now rapidly identify and quickly respond to critical global trends and customer insights, allowing these organizations to improve sales, increase ROI and enhance the customer experience.
The global text analytics market is currently valued at $1 Billion and rapidly growing. Fueled by Big Data, marketplace globalization and the eruption of web and social media content, executives are seeking new solutions to capture more customer insight to support business decisions. Text analytics providers must now be capable of processing and analyzing massive amounts of multilingual data to accommodate customer demand.
SDL BeGlobal machine translation translates billions of words each month, and is uniquely positioned to solve this Big Data, Big Language problem by providing text analytics organizations with an enterprise-grade cloud offering that automatically translates structured and unstructured information across more than 80 language combinations. This information can then be analyzed by text analytics solutions, enabling companies to access global customer insights and business trends, and in turn enhance the customer experience they provide. As part of the SDL Language Platform, SDL BeGlobal is architected to be integrated with text analytics solutions, enabling these providers to deliver a global business intelligence platform without additional R&D investment.
“With the growth in global business and the accessibility of online information, we now have a much greater need to access and analyze data from multiple languages,” said Jean-Francois Damais, Deputy Managing Director, Loyalty Global Clients Solutions at Ipsos. “As a company focused on innovation and dedicated to our clients’ successes, we deployed SDL BeGlobal machine translation to further improve our research insights and bring new value to our customers.”
Today, SDL BeGlobal is used by multiple companies in the text analytics industry, including: Ipsos MORI for predictive analytics, Raytheon BBN Technologies for broadcast monitoring and web content monitoring, Zylab for eDiscovery, SDL for social intelligence, Next IT for identification of user intent and Expert Systems for semantic intelligence.