One local Kansas City business, Neil's Finance Plaza, implements an unusual and innovative business tactic this tax season.
Online PR News – 12-March-2013 – Kansas City, MO – The back-to-back blizzards that slammed the Kansas City metro last month
was a tough run of luck for many companies. Business may have slowed
down for many, but there’s one traditional spring wave of spending
coming that’s sure to make up for it in one industry - used car sales
during tax return season. Despite the usual grab for fresh cash, that
often takes the form of matching down payments, Neil’s Finance Plaza has
decided to run counter-culture and push for low, rather than high, down
“In the used car industry, everybody knows that when people get their
tax return they’ve got a few thousand dollars burning a hole in their
pockets. The extra cash provides many buyers with the holy grail of
borrowing - a large down payment. Because of that auto dealers often
push for large down payments so they can get a cash injection
themselves,” comments Neil’s Finance Plaza owner Neil, “we want to try
Despite the industry’s traditional push for larger down payments in the
spring Neil’s Finance Plaza has decided to focus on getting customers a
car with extremely low down payments. The strategy is to let people keep
their tax return money during the usual used car spending spree without
hurting business, thus creating a win-win situation.
“Many dealerships will be saying that if you get a car they’ll match
your down payment. They know everybody’s got the extra cash, and and
that’s why they make a push for higher up front spending. Our philosophy
at Neil’s Finance Plaza is that you should keep your hard earned tax
money - we’’ll still get you a car for just 9 dollars down,” says Neil.
With 30 years of tax return seasons under their belts Neil’s Finance
Plaza is confident that this decision is best for their customs and
their business. In the mean time the office is abuzz as the tsunami of
customers begins to hit. “It can be a madhouse, but, normally
everybody’s attitude perks up. I’m so proud to always see my employees
step up to the task and get the job done,” comments the owner of Neil’s
Finance Plaza in closing.
For more information on Neil's Finance Plaza
please visit their website at http://www.buyherepayherekc.com