Chevrolet’s New Marketing Chief Starts April 1st
03/12/2013

Chevrolet proud to welcome new marketing chief, Tim Mahoney, to head ‘Find New Roads’ Campaign.

Online PR News – 12-March-2013 – Uniontown – With Chevrolet’s new tagline change from ‘Chevy Runs Deep’ to ‘Find New Roads’ comes a new chief marketing officer of global Chevrolet and global GM marketing operations leader. GM has chosen someone they believe will help propel the new campaign into success.

Chevrolet is proud to welcome Tim Mahoney to the Chevy team. Mahoney is formerly the Volkswagen of America’s marketing chief and served as the chief product and marketing officer in the United States for 2 years. He also held other US marketing positions within Volkswagen, Suburu and Porsche.

“Tim’s experience and passion for the automotive marketing business, combined with his innovative and collaborative style, has made him one of the most respected marketers in the business,” Alan Batey, GM’s Vice President for US Sales and Service said. “His background and experience is a perfect fit for Chevrolet at the perfect time.”

Mahoney will start his new position with GM on April 1st and will report directly to Alan Batey, GM’s vice president for US sales and service. Mahoney will shape Chevrolet’s ‘Find New Roads’ campaign by using his past experience in the automotive industry.

There will be several executives reporting directly to Mahoney including Chris Perry, vice president for US Chevrolet marketing, and Paul Edwards, executive director of global strategic marketing.

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