Best Vehicle Production ‘Eye on Design’ Award Given to 2014 Cadillac ELR
03/12/2013

The Detroit Auto Show recognizes the 2014 Cadillac ELR with the ‘Eye on Design’ Best Vehicle Production Design Award.

Online PR News – 12-March-2013 – Wilmington, NC – Cadillac recently announced that the all-new 2014 ELR received the ‘Eye on Design’ Best Vehicle Production Design Award at the 2013 North American International Auto Show. Each year, auto analysts award new vehicles with ‘Eye on Design’ awards to the most appealing performance and concept vehicles. With the 2014 Corvette Stingray expected to take the award, the all-new Cadillac ELR surprised many sweeping the Eye on Design award this year. Production of the all-new Cadillac ELR will begin late 2013 as it is expected to arrive at dealerships, such as Rippy Cadillac of Wilmington, NC, early 2014.

“The ELR represents a new dimension of Art & Science, the guiding philosophy of Cadillac,” explains Cadillac design director, Mark Adams. “Cadillac’s DNA is innovation, with dramatic and proactive design. ELR delivers this in a luxury coupe that stands alone among major luxury brands globally.”

The 2014 ELR will present a new sporty, aggressive theme to the Cadillac lineup. Similar to the 2009 Converj concept that inspired the all-new ELR, this coupe will boast bold lines and a sleek body riding on 20-inch wheels. Carrying on the Cadillac tradition since 1948 are vertical headlamp and taillamp elements. The interior will be comfortable and luxurious, trimmed with leather and accented with chrome and wood features.

Powering the ELR is new GM EREV technology, combining a 1.4-liter gasoline-powered electric generator with a pure electric 16.5 kWh lithium-ion battery pack. This advanced electric drive unit is capable of 295 lb-ft. of instant torque while the electric generator produces 207 horsepower. Owners can choose to charge the ELR’s battery with a 120V electrical outlet or a 240V charging station. Depending on outside temperature, the 240V outlet can completely recharge the coupe in 4.5 hours.

“ELR is an unprecedented combination of luxury, advanced engineering and progressive design in a coupe that is both sporty and environmentally friendly,” states Cadillac global vice president, Bob Ferguson. “This is a pivotal moment in Cadillac’s history, as we continue our product-driven expansion.”

Rippy Cadillac loves the new, bold design of the ELR and is anxiously awaiting the coupe’s arrival to dealerships early next year. Customers of the Wilmington, NC dealership who have questions about the ELR or its recent ‘Eye on Design’ award are welcome to stop by Rippy Cadillac. Sales associates will be happy to answer any questions as well as show customers the great lineup of Cadillac vehicles available to purchase today. More information on vehicle inventory, specials and dealership hours can be found online at www.RippyAutomotive.com/.

About Rippy Cadillac: Rippy Cadillac is proud to be the premier Wilmington, North Carolina, area Cadillac dealer, striving for 100% satisfaction for each customer visit and purchase. We provide an abundance of new Cadillac vehicles, as well several pre-owned cars, trucks, and SUVs. In addition, we provide a five-star service team to remedy any vehicle issues—regular maintenance or total repair. For more information, please call (877) 468-1725 or visit us online. Find the latest Rippy Cadillac stories and events on Facebook (http://www.facebook.com/rippycadillacwilmington) as well.