Country Music Superstars and Ram Trucks Team Up For Road to Ram Jam

As part of the 2012 Ram Jam Concert, several different country artists auctioned of 2012 Ram 1500 trucks, with proceeds going to charities of their choice.

Online PR News – 12-March-2013 – Muncie, IN – In the past couple of months, Ram Truck Brand has been making strides to give back to the various branches of the Armed Forces. One way they are giving back is their Ram Jam concert, held in December in Nashville, TN. This unique combined concert of country music stars helped elevate the profile of this endeavor and garner more support.

The Road to Ram Jam campaign has been a huge success, thanks to participation by such huge country music sensations as Kellie Pickler, Bill Currington, Brantley Gilbert, Easton Corbin, and most recently, Zac Brown. These artists lent more than just their voices to the venture, partnering with Ram Truck Brand for a unique auction to raise money for their individual charities.

Each artist received a one-year lease on a 2013 Ram 1500 Laramie Longhorn truck, which was then auctioned for a charity of their choice. Each truck auctioned so far – belonging to Currington, Pickler, and Gilbert – has raised over 3000 dollars for their respective charities. Charities donated to so far include Team Rubicon, USO Warrior and Family Care program, and the Iraq and Afghanistan Veterans of America.

The next auction to take place, which opened on March 5, is for the truck leased by Zac Brown, with proceeds going to Camp Southern Ground, a camp for children with various abilities and needs. The last truck to be auctioned will be Easton Corbin’s, with proceeds going to the Freedom Alliance Scholarship Fund, and will open on March 18.

The Road to Ram Jam, as well as the concert itself, has helped fans feel closer to their favorite country music artists while being able to donate back to charity. The unique experience is sure to go down in history as a one-of-a-kind event that will not be easily beaten.

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