Ford introduces MyKey and Ford Driving Skills for Life program to encourage safe driving
Online PR News – 12-March-2013 – HANOVER, Pennsylvania – HANOVER, Pennsylvania - Ford Motor Company has launched a recent initiative encouraging safe driving amongst Ford owners. Several new technologies, systems and driving programs encourage drivers to practice safe driving techniques while learning about the great safety system Ford vehicles offer. Gene Latta Ford (genelattaford.com) offers members of the Hanover, PA area a great lineup of Ford vehicles with systems like MyKey that keep teenagers safe and parents informed.
Ford’s MyKey system allows owners to program the vehicle, limiting top speed, audio volume and several other vehicle features. This is a great feature for parents who want to keep an eye on new drivers. MyKey also links with the SYNC system to alert drivers when fuel is low as well as when the vehicle reaches speeds of 45, 55 and 65 miles per hour. The MyKey system made its debut in the 2010 Ford Focus and was such a success that the system now comes standard on all Ford and Lincoln vehicles.
“Ford not only offers industry-leading crash protection and crash avoidance systems, we also are committed to developing new technologies such as MyKey that encourage safer driving behavior,” explains Ford group vice president of Sustainability, Environment and Safety Engineering, Sue Cischke. “MyKey can help promote safer driving, particularly among teens, by encouraging safety belt use, liming speed and reducing distractions.”
Another new safety initiative Ford has introduced is the Ford Driving Skills for Life program. This program reaches out to teen drivers, teaching safe driving techniques as well as the risks associated with reckless driving. The award-winning DSFL program has partnered with the Governors Highway Safety Association for the 10th year in a row in order to reach over 200 high schools across the Nation.
“Inexperience is the leading cause of crashes in young drivers, and Ford Driving Skills for Life include a variety of engaging and targeted methods to deliver key skill sets that boost young drivers,” states president of Ford Motor Company Fund and Community Services, Jim Vella. “Our mission is to make the roads safer for everyone.”
Gene Latta Ford strongly encourages safe driving techniques and loves the new MyKey system available in Ford vehicles. Members of the Hanover, PA area who wish to take a look at the unique features offered in the MyKey system are encouraged to stop by Gene Latta Ford today. Sales associates will be happy to answer any questions about Ford’s safety initiative.