Leading UK cash flow finance provider, Hitachi Capital Invoice Finance has appointed Martine Catton as Head of Accountancy Development.

Online PR News – 11-March-2013 – Leeds – Leading UK cash flow finance provider, Hitachi Capital Invoice Finance has appointed Martine Catton as Head of Accountancy Development.

The new role has been created to manage key relationships within the Accountancy sector to drive new business, as a recent survey conducted by Hitachi Capital shows that Accountants are the most trusted financial providers for SMEs. Martine’s main task will be to drive Hitachi Capital Invoice Finance’s new Inspired Cashflow solution which offers businesses an opportunity to increase their cash flow and receive vital funds against unpaid invoices.

Martine joins Hitachi Capital from Aldermore, where for the past 5 years she was Regional Sales Director, most recently responsible for establishing a direct business channel. Her twenty years experience in the business finance market includes working as Corporate Manager for Barclays Bank.

Martine Catton, said: “Hitachi has a market leading product offer and reputable brand image. The new award winning Inspired Cashflow facility will appeal to many accountants as a simple, no hidden cost, funding package, opening up access to cash for their clients. I can see huge potential in taking the Inspired Cashflow solution to a wider market including introducing the offer to Accountants who are instrumental in dealing with the funding needs of UK businesses.”

John Atkinson, Head of Commercial Business, Hitachi Capital Invoice Finance, said: “We are delighted to have Martine join our team and the wealth of experience and contacts she brings will add much value. I have no doubt that Martine will make an immediate positive impact and be key in our expansion plans and up take of our £200m fund to support the cash flow of UK’s small and medium sized businesses.”


Head of Commercial Business John Atkinson is available for comment or interviews.
With 25 years’ experience in financial services, John Atkinson has been at Hitachi Capital for over seven years, most recently as Group Head of Marketing. Previously working for Lloyds TSB and Halifax, John is fronting the Invoice Finance team as it aims to help SME’s in these tough economic times.
We are happy to provide comment, feature contributions or case study materials in the following areas:
• Cash flow
• Factoring
• Invoice discounting
• General market commentary
• Recession and growth in the industry / economic climate
• Report of surveys relating to factoring and invoice discounting
• Lending to small businesses
Notes to editor:
Hitachi Capital Invoice Finance provides cash-flow solutions to over 400 SME’s across a wide range of sectors in the UK and places great emphasis on the proactive support it offers to UK SME’s. For more information please visit

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