Nissan Launches New Era for NISMO

Nissan Motor Co. Ltd announced a new era for NISMO while confirming it as Nissan’s exclusive global performance car and motorsports brand.

Online PR News – 08-March-2013 – Beckley, WV – The Nissan NISMO global headquarters and development center will be stationed in Yokohama, Japan. Nissan Motor Co., Ltd kicked off the new era for NISMO, stating it would be Nissan’s exclusive global performance car and motorsports brand.
NISMO is already well-known to motorsports and performance car enthusiasts in Japan and millions of global gaming enthusiasts. NISMO is now set for global impact and enhancing Nissan’s reputation for innovation and excitement. Nissan will achieve this through a new line-up of sporty Nissan production vehicles.
Nissan CEO Carlos Ghosn declared the new NISMO headquarters open and elaborated on how NISMO will play a prominent role for the company’s performance car and motorsports activities. Mr. Ghosn said, “NISMO will bring new excitement to the Nissan portfolio with a broader range of affordable and innovative performance models for more markets and more people”. He also stated “Whether it’s a small car or a sports car, if its wearing the NISMO badge it offers something special – quality, functionality, and efficiency, with NISMO’s distinctive styling, sporty handling and dynamic performance capabilities”.
The Juke NISMO is the first vehicle to get the NISMO treatment and it is set to launch in the United States this spring. The 370Z NISMO is in its second generation in the U.S. with a revised 2014 370Z NISMO set for sale this summer.
Nissan has promised to reveal at least one new NISMO model a year during the Nissan Power88 period. The models will be of a wide variety, including the Nissan GT-R. Mr. Ghosn said “It would be unthinkable for us to develop a range of NISMO road cars without including the GT-R. The standard production model is a global supercar and the GT-R’s performance on track reflects the passion and talents of the NISMO team. The GT-R NISMO will be special and I can’t wait to drive it”.
At the heart of each new NISMO will be the same DNA that is focused on quality, functionality, and efficiency in everyday driving with NISMO’s distinctive styling, sporty handling, and dynamic performance capabilities.
For more information about the arrival of any of the NISMO vehicles to the Beckley area, please visit
About Lewis Nissan
Lewis Nissan,, of West Virginia provides an extensive inventory of new and used Nissan vehicles, such as the Versa, the Maxima, and the Cube. In addition, the Beckley area dealer offers auto service and financing, as well as Nissan parts. Lewis Nissan strives for 100 percent customer satisfaction at every stage of the car buying process.