Kexxel: Fusion Marketing Masterclass: Lon Safko makes a debut in Kuala Lumpur & Singapore this May.

Kexxel Group and World No.1 Social Marketing Guru, Lon Safko team up for the first time to bring Fusion Marketing Masterclass to Kuala Lumpur (13 & 14 May 2013) and Singapore (16 & 17 May 2013).

Online PR News – 07-March-2013 – Kuala Lumpur & Singapore – Kexxel Group and World No.1 Social Marketing Guru, Lon Safko team up for the first time to bring Fusion Marketing Masterclass to Kuala Lumpur and Singapore. This prestigious event will be held on the 13th and 14th of May 2013 in Kuala Lumpur and on the 16th and 17th of May 2013 in Singapore.

The aim of Fusion Marketing Masterclass, is to bring about fusion marketing into the public interest to distinctly increase business revenue without spending a cent more by using Traditional, Social and Digital Media.

For more information on this event, please refer to the website links below: (Kuala Lumpur) (Singapore)

Lon Safko, a renowned author has published 9 outstanding best-selling books which have influenced the way of doing marketing and sales. One of his best-selling book, “The Social Media Bible”, now in its third edition and translated in 5 languages, is a hit #1 on Amazon. Being a professional speaker, Lon has amazed audiences throughout the world with his knowledge and views on fusion marketing. The best-selling author is also an eminent speaker who has amazed his audience for years. The following are some testimonials from Lon’s clients that have been smitten by his sessions:

Teledyne said Lon‘s presentations are “Informative and entertaining, packed with useful information.”

“This is the best presentation I’ve been to in 25 years.”
First American Title Insurance

"Lon is a serial technologist who really understands social media and is also blessed with the gift of being a great communicator. His book deftly takes you from "Social Media 101" all the way to PhD status in a format that is easy to browse, informative and powerful."
Tom Asher, Director Consumer Relations North America, Levi Strauss & Co

"Social Media and Customer Care are rapidly coming together. This Second Edition is a must read for any professional who wants to stay on top of this rapidly changing topic. From the basics to long term Social Media strategy, this is the only resource book to have on your desk."
Scott Ross, Senior Vice President, Sales & Marketing NCO Group

“As many marketers get attached to social media ‘tools,’ they have forgotten that all marketing is about having conversations and providing real benefits to customers. Lon’s techniques will teach you how to ‘fuse’ traditional media, social media, and digital media to create authentic conversations that build trust, loyalty, and, yes, revenue.”
Carmine Gallo, Author of the bestselling books The Apple Experience, The Presentation Secrets of Steve Jobs, and The Innovation Secrets of Steve Jobs

The benefits and knowledge that you will gain from this masterclass:
- Understanding all of the available tools and knowing which ones
to use and how to use them most effectively
- Understanding terms such as “the fundamental shift in power”,“link love”, “Google Juice” and “What the SEO advantages are to blogging?”
- Using QR codes and mobile marketing, “segmenting”, and “day parting” to achieve a 35% email conversion rate.
- Explore in-game advertising, virtual worlds, and video marketing.
- Learn about Fusion Marketing which is the next generation of marketing that brings traditional marketing, digital marketing tools of the Internet, and social media into one tool.
- Understanding Fusion Marketing as new concept of “Interconnecting” that it has been accepted by the United States Patent & Trademark Office as “Patent Pending”
- Looking at all of your tools, campaigns, objectives, and conversion strategies first in two dimensions, then taking your entire marketing strategies into the world of three-dimensions using Fusion Marketing

Who Should Attend:
- Marketing Professionals
- Marketing Consultants
- Business Owners
- Social Media Specialists
- SEO Specialists
- Sales Professionals
- …and anyone who is willing to learn about the most advanced social media marketing imaginable

For more information, kindly go to our website at

For further information, testimonials and pictures of other events, visit our Facebook page at:

Kindly acknowledge that there is a special 3+1 package available for this course! If a company decides to register three delegates, they will be entitled to register a fourth delegate for FREE! We highly encourage you to take advantage of this special offer for your own benefit as an investment to your company.

If you have more than 15 delegates and would be keen to conduct an In House Training in your own company for this topic or any other topic of interest for that matter, just give us a buzz or forward your enquires to and we will definitely strive to present the best for you! Book now and save up to 50% on the whole cost of the event!

Eliza Yeo
Project Manager International Events
Kexxel Group
T: +603 2282 1688
Fax: +603 2283 5088