Discussion and Networking Group set up for exchange of ideas on use of inbound marketing, social media with investor relations
Online PR News – 13-May-2010 – – InBoundMarketingPR announced today that a new group has been formed through LinkedIn for the discussion of inbound marketing and social media as it applies to investor relations. The group was formed for discussion and networking to improve understanding and exchange ideas with regard to the use of new technologies and methods of conducting investor relations. There is both a growing awareness of social media platforms but at the same time, there is a great deal of confusion and misunderstanding especially among smaller companies.
The LinkedIn Group is another example of the power of social media platform leveraging to facilitate understanding of new ideas and concepts. Blogs, Slide Shows, Videos, White Papers can all be shared and used by companies on social media platforms to increase understanding of their businesses, engage people and build their brands. Many still consider the use of social media in investor relations to still be ahead of its time, but the growing discussion indicates that it is a concept that needs to be understood.
“We have set the group up strictly for discussion and networking around inbound marketing tools including social media and its use in investor relations,” said Tom Allinder, President of InBoundMarketingPR. “The group is not a place for people to drop in and pump their businesses or deals. Participation in a group discussion is an inbound marketing sort of way to promote your business however. As time goes on, smaller companies will begin to understand the proper use of social media in investor relations because there will simply be no alternative,” concluded Allinder.
Get more out of LinkedIn; Rosemary Sorg covers the use of LinkedIn with inbound marketing.
InBoundMarketingPR is an Inbound Marketing Public Relations Company that specializes in investor relations and brand building strategies such as search engine optimization, search engine marketing, website design and redesign, social media and content development and marketing. InBoundMarketingPR's niche is publicly traded companies but serves businesses of all types and sizes on a regional as well as global scale.