TheTMSway, the leading mobile company, picks 2 Strategic VP from FOX / Newscorp

The appointment of two industry experts from Asia is anticipated to boost the performance and reach of TheTMSway as Asia's leading mobile technology company, and to better serve brand clients and agencies worldwide.

Online PR News – 13-May-2010 – – TheTMSway, a Hong Kong based company which provides a platform of services to create, manage, and distribute mobile campaigns in real time from any media (online and offline) to worldwide targeted consumers, has announced today that it has appointed Jonathan Ellis, a Senior Vice President on Sales and Partnership at Fox Asia; and Ben Money, a Vice President on Research and Strategic Sales at Fox Asia to assume roles at TheTMSway, following the recent appointment of Bernhard Glock, a former Media Chief at Procter and Gamble.

TheTMSway welcomes Jonathan Ellis as new CEO of TheTMSway, and Ben Money as Managing Director on Strategic Sales and Data Management. The two are new line ups of the company executives who will be based in Hong Kong. Jonathan Ellis will be in charge of the company’s strategy and business development with Frederick Saurat, Co-Founder of TheTMSway, and Bernhard Glock.

“We are a young company with strong technology assets and a clear vision about the future of the mobile as a medium which must be considered as a real time bridge between brand media campaigns and consumers. I believe the success of a company is largely based on its team and with Bernard Glock, John and Ben we are starting to create a Dream team”, said Frederick Saurat, Co-Founder of TheTMSway.

TheTMSway will also launch this quarter a customization of its platform of services dedicated to Social Network markets, offering brands a mother board to manage their social engagement through different social networking sites (SNS). The platform will provide the tools to deliver mobile coupons, invitations, and rewards directly from social posts driving the audience to the point of sales or events.

Bernhard Glock and Jonathan Ellis will provide their expertise and vast knowledge in the industry to guide the company towards global growth. Meanwhile, Ben Money will lead the strategic responsibility to organize the TMS metrics and data ‘Factory’.

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About TheTMSway Ltd

TheTMSway ( is a Hong Kong based company which provides a platform to develop, monetize, and promote mobile business. Based on a new technology (a new search engine of shortcodes), Telco’s neutral for real time interaction between Media and Mobile Internet, TheTMSway connects brands to consumers using the Mobile Medium as “1 click” bridge to engage in conversation and deliver personal content (marketing or transaction). In complement to its self-service platform, TheTMSway provides premium services for media and global brands.