Times Private Treaties has invested in various financial companies including Almondz Global Securities Pvt Ltd., Artha Money, India Infoline Ltd., Multi Commodity Exchange of India Ltd. and SMC Global Securities Ltd.
Online PR News – 13-May-2010 – – Times Private Treaties has invested in various financial companies who have benefited with successful branding and advertising. The client list includes Almondz Global Securities Pvt Ltd., Artha Money, India Infoline Ltd., Multi Commodity Exchange of India Ltd. and SMC Global Securities Ltd. Through this alliance Times Private Treaties consults them on building brand identity and provides business insight and solutions to their problems.
Times Private Treaties is enabling companies in the financial sector to build strong brands through advertising strategies that help overcome the clutter.
After commencing operations in August 2005, India Infoline faced major obstacles in its way. Financial services were restricted only to the metros and certain select cities of the country and were a commoditized category.
However, India Infoline has managed to generate awareness and expand its reach pan India, covering B and C segment cities as well.
Today, India Infoline has broken through the metro-centric barriers of financial services and has 759 business locations catering to over 800,000 customers.
A recent Times Private Treaties Campaign has brought the value that advertising know-how can bring to early stage companies who are creating new market categories. The success in the financial services space clearly underscores the role that brand advertising can play in market generation, despite a much commoditized and high decibel campaign.
In today’s financial market with high competition and large number of players offering similar services, a clear branding and positioning strategy is required to make the company stand out and connect to customers.