Leading online marketers to learn best practices and emerging methods for delivering video in email marketing campaigns
Online PR News – 23-July-2009 – – Liveclicker, Inc., an early-stage technology startup providing innovative video commerce solutions for the web's top brands, today announced it will collaborate with Smith-Harmon, Inc., a unique agency dedicated exclusively to email marketing strategy and creative services, in a joint webinar highlighting best practices for delivering video email marketing campaigns. The webinar is scheduled to take place on August 12, 2009. Participants can learn more and sign up at http://www.liveclicker.com" target="_blank" class="highlight_link">http://www.liveclicker.com.
"There is a lot of dated information in the market about what's possible to achieve with video in email," said Justin Foster, Co-Founder of Liveclicker and Founder of the Video Commerce Consortium. "This webinar will dispel some commonly held beliefs while clearly illustrating the limitations that still exist." Email marketers that attend will see real examples of in-email video, access valuable tables and charts, and walk away with powerful information to inform their future video email marketing strategies.
Among the topics to be covered:
- Trends driving the convergence of video and email
- Methods for including video in email
- Limitations of video in email, by method
- Overcoming spam filters and ISP blocks
- Managing video rendering across mail clients
- Video email marketing case studies
- The role of certification solutions
- Video delivery infrastructure issues
"Video in email provides a compelling way to deliver more realistic, engaging subscriber experiences," notes Lisa Harmon, Principal and Co-Founder of Smith-Harmon. "Email marketers that pay attention to best practices and understand the limitations of video email can deliver messages that really 'pop' and enhance the channel's potential."
Participants can learn more and register for the webinar at http://www.liveclicker.com.
Liveclicker is an early-stage technology startup providing innovative video commerce solutions for the web's top brands. The Silicon Valley-based company works with clients including Costco Wholesale Corp, Holland America, and Ogilvy Interactive. To learn more about Liveclicker or schedule a preview of the Liveclicker video commerce platform, visit liveclicker.com and click on "More Info."
Smith-Harmon is a unique agency providing email marketing strategy and creative services. Since its founding in 2003, Smith-Harmon has developed a stellar reputation for email expertise, maximizing performance and driving results for leading brands from Alaska Airlines to Williams-Sonoma. Service offerings include email strategy consulting that includes innovative engagement tactics, training in-house teams to become email experts, and email creative services. Beyond serving clients, Smith-Harmon is an active member of the email marketing community, helping to develop best practices with its research and outreach efforts and its leadership roles with the Email Experience Council and the Email Marketing Roundtable.