Poor eye health and consumer awareness is driving the eyewear market in India

Bharatbook added a new report on "Eyewear Market in India 2010" covering a market with strong growth potential. The report is part of Consumer Goods industry series.

Online PR News – 11-May-2010 – – Eyewear Market in India 2010

The report begins with an overview of the eyewear market stating the market size and growth, different segments of eyewear. It also includes the import and export levels of the various segments in the market highlighting the changes in international eyewear trade. ( http://www.bharatbook.com/detail.asp?id=136055&rt=Eyewear-Market-in-India-2010.html )

An analysis of the drivers explains growth factors such as poor eye health, low penetration of contact lens, rise in organized retail and increasing awareness and brand consciousness among consumers. The key challenges identified include lack of penetration in rural areas, high import duty and price difference between branded and unbranded products. The report identifies the key trends including growing partnerships between manufacturers and retailers, players providing eye testing facilities and other amenities, players diversifying product portfolio and entry of luxury eyewear brands.
Eyewear market in India is witnessing strong growth. Poor eye health along with changing consumer perception has led to a growing market. Brand consciousness among consumers has also fuelled the demand for eyewear products in India.

Competition section provides a snapshot of the players in the market including information regarding their operational segments, business highlights and future plans, providing an insight into the existing competitive scenario.

To know more and to buy a copy of your report feel free to visit : http://www.bharatbook.com/detail.asp?id=136055&rt=Eyewear-Market-in-India-2010.html


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