Skyline Las Vegas Offers Customers Trade Show Marketing Strategy Seminars
05/06/2010

The Las Vegas trade show exhibits expert, Skyline Exhibits, is better assisting their customers with new trade show marketing seminars to help develop their Las Vegas trade show displays.

Online PR News – 06-May-2010 – – LAS VEGAS, NV - The Las Vegas trade show exhibits expert, Skyline, has added an additional element to their trade show service offerings to include seminars on trade show marketing strategies. These seminars can assist in a company's ability to generate sales and profits through effective marketing strategies.

The new Skyline Las Vegas seminar reveals the essential aspects of a successful trade show program in order for customers to get results, including information such as powerful statistics to justify the trade show program as well as the surprising strength and size of the trade show industry. The seminar will also cover the trends that are driving change in the trade show industry today.

Guests who attend the seminars will learn all of the aspects that go into providing a successful marketing campaign at the trade shows, from promoting the company before, at and after the trade show. There are three elements of successful pre-show promotion that will be shared, along with at-show and post-show promotions that are vital to a business' sustained success.

Not only will the seminars go into detail about promotions, but they also assist in selecting the shows and spaces that work for each individual company. From understanding show choices, regional or national, as well as the best sources for finding new shows, the seminar will explain the spaces to seek and avoid for each type of company and show.

Exhibit design is vital to a company's marketing strategies as it is the main attraction that will bring potential clients to the company's Las Vegas trade show displays. The design of the exhibit should be analyzed in every way from the size, shape and location and ensure that it is built for maximum impact and functionality.

"The seminar will give guests the opportunity to visualize the variety of styles that are possible for Las Vegas trade show booths, with exhibit designs ranging from portable displays to large island exhibits, and will also describe the use of effective trade show graphics to target specific audiences. There will be examples of good and bad exhibit designs and why they succeeded or failed so that guests can better understand how to choose the correct exhibit for their unique needs," says Dave Bouquet, Sales Director for Skyline Exhibits.

Sometimes companies can overlook the importance of staffing the show with people who will ensure they receive leads as well as represent the company in a good light. The seminar goes through a six-step process to successful booth staffing as well as everything that goes into that particular trade show function.

About Skyline Exhibits Las Vegas:
As part of the sales and production of North America’s leader in exhibit systems, Skyline Exhibits Las Vegas is known for superior manufacturing, cost-effective portability, innovative functionality, exhibitor education and creative design services. Skyline Exhibits manufactures a broad selection of trade show products, including pop up and banner stands displays to large-scale, customized modular exhibits. Through its 20 integrated exhibit systems, innovative art production of large-format graphics and exhibit rental options and services, Skyline Exhibits provides trade show solutions for nearly any size show or budget. With representation in 38 countries around the globe and nearly 100 Design Centers in North America, including Las Vegas, trade show firm Skyline Exhibits’ excellent customer service has helped it become a leader in the industry.

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