PullnotPush Marketing, a Boston Internet Marketing firm, releases their free whitepaper for businesses wanting to implement a pull marketing strategy.
Online PR News – 06-May-2010 – – Outbound marketing tools like direct mail and cold calling are quickly falling out of favor with marketers across the globe. Instead of pushing their messages on to unsuspecting consumers and potential B2B clients, businesses are starting to see that they need a strategy that attracts clients and customers to them. This attraction strategy is known as pull marketing.
One of the challenges companies have is actually implement a pull marketing strategy that works for high quality lead generation. PullnotPush Marketing, a Boston Inbound Marketing firm, has listened to the needs of their clients and social media following to produce their newest whitepaper, The 7 Universal Laws of Pull Marketing.
The 7 Universal Laws Of Pull Marketing has enlightened countless businesses wanting an overview of a pull marketing strategy and taught them how to quickly implement a pull marketing strategy for themselves.
"The landscape has changed and people are tired of being marketed to. It's paramount that companies are able to create meaningful content to draw people in. Broadcasting one way messages is the old model, engagement in new found relationships is key to 'getting found' online." Says Dan Ronken, Founder and President of PullnotPush Marketing.
In addition, this whitepaper from PullnotPush Marketing addresses:
• Easy ways for businesses to create powerful web content
• The #1 mistake that businesses make when marketing online
• Why tools are the least important thing in pull marketing
• How to create a community around a business, and
• How companies can measure the effectiveness of a pull marketing campaign
The 7 Universal Laws of Pull Marketing is a free download available at http://www.pullnotpush.com/pull-marketing-whitepaper/ for businesses interested in learning the basics of pull marketing and how to use the principles on a daily basis.
About PullnotPush Marketing
PullnotPush Marketing is a HubSpot Certified partner who focuses on helping small and medium sized HubSpot customers create and execute an Internet marketing strategy with a wide range of inbound marketing services such as website design, link building, and lead generation.