India gets its first true online retail destination with timtara (

Bound to delight, the website would give a never before shopping experience

Info Secure Consulting has launched their first online venture in India- timtara ( - a premiere online shopping destination with great products across 15 different categories. Positioned as India’s first true online retailer, timtara is set up with a vision to shape the face of Internet retail by providing consumers an experience that is bound to delight.

Online PR News – 07-May-2010 – – The retail portal’s focus is on adding value to the online shopping experience by offering customer delight in service, empowerment in terms of choice and convenience in terms of its use for its customers. The site comes with a promise of customer first attitude and will look after customer convenience at all possible stages of shopping and transacting.

“The online population in India is rapidly increasing with high degree of penetration in tier II and III cities. However, the number of online shoppers is just a fraction of the online population owing to various factors like choice, means, experience, service and others. timtara will address the ‘perception’ issue of buying online by empowering consumers and giving them an experience which is bound to delight them. Our vision is to convert the maximum number of online Indians as our regular shoppers,” said Arindam Bose, Co-Founder and Chief Customer Officer, timtara announcing the launch of the site.

Arindam Bose added, “timtara would be treating customer queries on priority and would address the same at the earliest. We believe in customer retention. The website will ensure hassle free transactions and creating a never before experience around shopping.”

The retail portal works on a technology that is not only functional but behavioral. Inspired by offline behavior, it not only enables buying, it creates an experience around shopping. Blended in simple presentation and behavioral intelligence, timtara provides a web based communication tool that allows the customer to keep track of their shopping activity and online order without any login.

timtara currently offers products in all major categories like mobiles and accessories, consumer durables, home appliances, apparel, health and hygiene, entertainment, Tele brands and many more. The portal already has major brands like Nokia, Sony, Apple, Nikon, Disney, Nike, Gucci, Lacoste, Chanel, Versace and many more on board retailing their products and services.

As an introductory offer, timtara is retailing limited stock offers on brands like Sony cameras, Lloyd Airconditioners, Alphonso Mangoes, Swatch watches and more. Timtara is also one of the first Indian retail portals offering all versions of the newly launched Apple iPad.

The portal launched to a great response with 5K visitors on the very first day.

So get ready and experience the new shopping destination

About the founder:

Arindam Bose is an IT and internet thought leader. He has a total of 22 years of experience of working with companies like Bell South in USA; Philips, LG Electronics and Videocon in India; and Saudi Dairy in the Middle East. He is a regular speaker in international conferences like Business Week Global CIO Forum, IQPC, NASSCOM, CII and others.