HomeShop18 now available on Reliance BIG TV Digital Service

•Expands distribution base through the widely popular Reliance BIG TV’s subscriber base for the first time. Reliance Big TV has a subscriber base of nearly 3 million
•Live from April 26th onwards

Online PR News – 07-May-2010 – – New Delhi, April 27th, 2010: HomeShop18, India’s First and Only 24 Hour Shopping Channel, announces the launch of its services on Reliance BIG TV Digital Services platform. This latest development will bring the concept of convenient home shopping to millions of new subscribers across India and boost the network and reach of HomeShop18.

April 26th onwards, Reliance BIG TV subscribers will be able to enjoy a great shopping experience, best of brands to choose from, free home delivery, and 15 day money back guarantee. HomeShop18’s unique demonstration-based product presentation style will enable the subscribers to make better and more informed choices.

Announcing the launch of HomeShop18 on the Reliance Big TV Platform, Sundeep Malhotra, CEO, HomeShop18, said, “HomeShop18 has been constantly expanding its distribution footprint to enable its world class home shopping services to a wider audience and this tie up is another step forward for us. With our robust logistic processes, we have given brands ‘Quick Access’ to consumers in more than 2800 cities in India. We are the quickest and the most economically viable platform for brands to launch new products or for new brands to establish themselves in India today. We are positive that Reliance BIG TV subscribers will hugely enjoy being a part of the leisurely shopping experience that only we provide.”

Mr. Umesh Rao, Chief Marketing Officer, Reliance BIG TV said, “We at Reliance BIG TV, continue to blend the best in technology, content, experience, reach and service to bring a world class entertainment experience to consumers. HomeShop18 is known for its pioneering initiative in the field of home shopping and we are immensely happy to partner with them. I am sure our viewers will benefit from their strong brand associations and it would be an added advantage to have them on our platform. Services like these will provide the right impetus for differentiation for us in the category”

HomeShop18 is the Network18 Group’s online & on-air retail marketing and distribution venture which launched India’s first 24 hour Home Shopping TV channel on April 9 2008. HomeShop18 is India’s first comprehensive virtual retail business, operating in a multimedia environment including television, web, catalogue and other media to reach high quality products and services directly to customers across the country.

HomeShop18 has partnered with the best brand owners, such as Apple, Motorola, Philips, Kaya, Reebok and many more to provide superlative quality and exceptional value. HomeShop18 is committed to providing a delightful and dependable customer experience, through entertaining and outstanding content on TV & the Web and its high quality captive customer sales centre. Its customer-centric practices, including free home delivery, multiple payment options and 15 days ‘no questions’ asked replacement guarantee make shopping with HomeShop18 a smarter and a more convenient experience.

For details on HomeShop18 shows and its various products, customers can call 1800-1800-918 or they can log on to and pick great deals.

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