In addition to their other seminars, Skyline Central Florida is now offering seminars on trade show marketing strategies to enhance their customers' Orlando trade show exhibits.
Online PR News – 05-May-2010 – – ORLANDO, FL - Not only does Skyline Central Florida want to supply quality Orlando trade show displays at an exceptional value, but now they plan to offer seminars on trade show marketing strategies to better accommodate their customers. More than ever, a trade show marketing program must generate sales and profits, which is exactly what the Skyline seminars are targeting.
Their Successful Trade Show Marketing Strategies seminar helps customers get results by revealing the essential aspects of a successful trade show program. The seminar includes powerful statistics that help justify the trade show program, the surprising strength and size of the trade show industry, as well as trends driving change in the industry.
Not only will the seminars help people set measurable objectives for their company, but it will also assist in the selection of shows and spaces that work for each individual company. The seminar helps companies understand show choices, meaning whether the show is horizontal, vertical, regional or national as well as the best sources for finding new shows. The seminar will also go into detail about the Orlando trade show booth spaces to seek and avoid for each type of company and show.
Exhibit design is also extremely important to a company's marketing strategies. The design of the exhibit should be built for maximum impact and functionality. The company should also realize the importance of exhibit shape. "Guests will have the opportunity to see many Orlando trade show exhibits in a variety of sizes ranging from portable displays to massive island exhibits, as well as effective trade show graphics that target specific audiences. To better assist people in choosing the correct exhibit, the seminars will also showcase examples of good and bad exhibit designs and why they succeeded or failed," says Dave Bouquet, Skyline Director (http://www.skylinecfl.com).
Guests will also learn how to promote their company before, during and after the trade show. They will learn why promotions are essential to greater success as well as the three elements of successful pre-show promotion. At-show and post-show promotions are also vital to sustaining business, so the rules of this will be outlined as well.
The seminar stresses the importance of staffing the show correctly, therefore it is vital to ensure staffers are selected that will get leads and better represent the company. There is also a four-step process to successful booth staffing as well as how to effectively take leads so that field representatives can follow up.
About Skyline Central Florida:
Skyline Central Florida specializes in custom modular, reconfigurable exhibit solutions not found elsewhere in the marketplace. Skyline Central Florida is jointly located with the Skyline Orlando Service Center, which is a turnkey trade show event management facility. Skyline Orlando Service Center is one of the largest service centers in the nation of the brand Skyline Exhibits manufactured in Eagan, MN.