The British travel group Travelrobe has announced the launch of its campaign to generate new leads for its airport parking site Airportessentials.com
Online PR News – 05-May-2010 – – This airport parking site has been online since February, 2005 and has gone through many changes to improve on its customer appeal and also for SEO purposes and is now at a stage where Travelrobe feels its time for a major publicity campaign to boost its customer base. Visit http://www.airportessentials.com
Mark Felix, Travelrobe’s spokesperson said in a statement that the campaign will be a very ambitious undertaking for the group but that they are determined to see it through, he also went on to say that most of the activities will be through online media outlets including Press Releases, Articles, Pay Per Click, Banner Advertising but that the company also has TV, Bill Boards and Radio as part of the broader campaign strategy.
Based on a Google trend analysis, online booking of airport parking has been in decline in the UK and this could be the result of some bad press the sector has had over the past few years, when ask about the findings, Mark Felix said, it is inevitable that in any business there are companies that genuinely care about their reputation and the service they offer to their customers , while other companies see easy or quick money as a motivating factor which leads to some of the terrible things that has happened.
He also went on the say that the industry has gone through major changes to rectify some of the problems in the past which is why most airport parking locations are Park Mark®Safer Parking certified.
The Safer Parking Scheme is an initiative of the Associations of Chief Police Officers aimed at reducing crime and the fear of crime in parking facilities.
Currently, Travelrobe works with a prominent airport parking, airport hotels & lounges consolidator which has been in business for over 30 years and says they will continue to do business with the company based on its reputation throughout the industry.
Travelrobe is a group of travel sites in the UK. The Main site is http://www.travelrobe.com and http://www.airportessentials.com is their Airport Parking, Airport Hotel & Airport Lounge site.
For more information on Travelrobe’s airport parking airport hotels & airport lounges site visit: www.airportessentials.com
Or email the group at: press (at)airportessentials.com