Vizio Optic to Host ic! berlin Trunk Show on March 2

Award-winning designer eyewear shop will showcase the German brand’s 2013 collections for men, women, and kids.

Online PR News – 09-February-2013 – MA 02445 – Boston, MA, February 9, 2013 – Vizio Optic, a global award-winning designer eyeglasses shop and online eyewear retailer, is proud to bring German eyewear designer ic! berlin to its Brookline Village shop for a trunk show on March 2 from 11am to 4pm. ic! berlin is known for its patented hinge technology that eliminates the use of screws for a truly innovative product that lasts.

“ic! berlin has so many great frames for men and women, and this year we’ll be showing off its beautiful kids collection as well,” said Galina Rabkin, owner of Vizio Optic. “The frames are so unique and modern, we’re sure that our friends will love what we have in store for them at this event!”

The screw-less hinge design uses spring-clasp technology that makes the frames virtually indestructible. With interlocking stainless steel pieces that can snap on and off, you'll never have to worry about the frames loosening, requiring adjustments, or being damaged by accidental harsh treatment. Customers around the world love the patented hinge and handmade, lightweight eyeglass frames, including fashionable celebrities like Brad Pitt.

Visitors will be able to explore the entire ic! berlin eyewear collection for 2013, sip wine and other refreshments, enjoy snacks, and meet with members of the Vizio Optic team for free consultations. Customers will be entered to win a free frame of their choice from the designer, with the drawing to be held following the event.

About ic! berlin:

ic! berlin glasses combine style and functionality. Created in Germany, the company has trademarked its screw-less, spring-hinge design so your glasses will never loosen up over time. Both of their stainless steel and plastic frames weigh less than an ounce. Ic! berlin has won several awards, including multiple honors for "Eyewear of the Year," as well as the "Golden Silmo Eyewear Award."

About Vizio Optic:

Vizio Optic is a premier international eyeglass and sunglass boutique and a five-time Boston Magazine ‘Best Eyeglasses’ winner (2006, 2007, 2009, 2010, 2012). We offer our clients a unique and personalized experience, offering them access to the best in handcrafted, specialty, and designer eyeglasses and sunglasses. Vizio Optic’s key brands include Alain Mikli, CHANEL, Face a Face, Lafont, LINDBERG, Maui Jim, Mosley Tribes, MYKITA, Oakley, Oliver Goldsmith Ray-Ban, Robert Marc, and more.


Media Contact:
Kristen Ciccolini