Social Media marketing strategy comparison of Facebook vs. Twitter for business to determine which produces more measurable and effective results.
Online PR News – 03-May-2010 – – Comparison study of the Social Media marketing strategy benefits of Facebook verse Twitter for business. A comparison of the effectiveness of Facebook vs. Twitter when used for business to business (B2B) and business to consumer (B2C) Social Media marketing strategies.
The following is a summary of a much broader Twitter verse Facebook study that was performed by Irbtrax SEO Social Media marketing and took several months to complete. To read a release that contains an analysis of parts one, two and three see:
For additional information and resources on Social Media Marketing and SEO view the Irbtrax website displayed below the 'Media' section of this release or visit:
Summary of Business to Business marketing advantages:
Twitter benefits- Twitter performed better in the general business to business marketing category due to its viral marketing and expediency benefits. Viral Marketing is a key business to business social media application for rapid and wide Internet exposure. The 140 character Twitter Re-Tweets (RT’s) that include links to popular or relevant business content can increase branding, drive website traffic and multiply rapidly outside of the Twitter network. This is largely contributable to Google’s real time Search Engine Results Pages (SERP’s) that often stream live Twitter feeds for popular search phrases. Additionally, content rich Tweets can find their way onto third party Twitter news resources as well as in Blogs and other platforms that feature the news or subject involved. The study also concluded that it's not even necessary to have a large group of followers to benefit from Twitter's viral marketing advantages for reasons outlined above.
Facebook benefits- Facebook performed better in the business to business marketing category for specific companies that are 'personalities'. These are companies that are already universally recognized by their name, product or service. As such they naturally attract large followings. Relevant and content rich Facebook updates added by these well known companies were often shared by their followers creating an internal viral marketing atmosphere. Additionally, Facebook also performed better in the B2B industry for companies who’s products or services require the use of videos or advanced image sharing devices for marketing purposes. However, this also represents a smaller niche.
Summary of Business to Consumer marketing advantages:
Facebook benefits- Facebook performed better in the majority of Business to Consumer marketing categories due to its format. A format that allows for the inclusion of photos, multiple outbound links, videos, surveys, promotions, direct engagement and other business to consumer applications. Facebook also facilitates the building of a large network of followers in the shortest amount of time to help market a consumer product or service. Facebook also is a much more interactive community which is important to consumers. It allows for direct feedback and image building. The addition of the Facebook 'Like' button has shown to be popular and effective Business to Consumer marketing feature and a valuable market research application.
Twitter benefits- Twitter performed very well in the Business to Consumer marketing category where mobile real time applications were essential. Mobile real time applications involve announcements that are created with a wireless Internet connected device and distributed 'outside the office'. They include extremely time sensitive information intended for your target audience. Announcements of a spontaneous nature involving special offers, breaking news or notification of sudden public appearances. This represents a small but growing niche of companies that are very mobile in nature and engage in continuous travel.
To read a release that focuses on the growing Mobile Media marketing field visit:
Conclusion- The larger study indicates that in order to maximize your Social Media Internet marketing results it's best to create a presence on both. However, if trying to decide which one to engage first or where to spend the most amount of your available time- It's important to perform basic Internet Market research, apply the findings to your target audience and weigh the benefits of each platform. This study also concluded that SEO combined with Social Media Marketing will yield greater potential results.
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About: See the Irbtrax website attached below the 'Media' section of the release for Social Media Internet Marketing, Search Engine Optimization and Market Research Solutions for businesses seeking a competitive advantage. Including optimizing your on and offsite marketing efforts for Google Caffeine and using traditional methods in non traditional results oriented ways.
This release was SEO, Social Media and Google Caffeine enhanced by Irbtrax using features offered by Online PR News