Trina Schwimmer, CEO and Founder of GamingAngels.com, was named one of â€śThe Most Influential Women in Technologyâ€ť by Fast Company magazine. The annual award recognizes women whoâ€™ve made a significant impact in the world of technology
Online PR News – 04-May-2010 – – Trina Schwimmer stands tall outside the door of technologyâ€™s tribute to the male ego â€“ the testosterone-fueled video game industry. But Schwimmer, the founder and CEO of GamingAngels.com, has found a successful way to give women a voice in this male-dominated field.
â€śWomen are out there pushing the boundaries of gaming today,â€ť said Schwimmer. "They deserve a place that represents them. Thatâ€™s what GamingAngels.com is. I felt that we needed a place to encourage women to not only talk about games, but write reviews, interact, and debate critically.â€ť
Formed in 2003, GamingAngels.com became the outlet for this movement, focusing on game reviews, technology news, and pop culture, as filtered through the female lens.
â€śWe say weâ€™re the site for women who love all things geek,â€ť said Schwimmer, a self proclaimed geek since childhood (some of her earliest memories involve an Atari 2600). Schwimmerâ€™s all-geek approach hasnâ€™t had trouble finding an audience. Over the last seven years sheâ€™s noticed a definite upswing in the female presence within the gaming community.
â€śI joke that I like to measure women attendance at gaming conventions by the line outside the bathroom,â€ť she said. â€śIf thereâ€™s a line, then I know there are more women attending these conventions â€“ and thatâ€™s exactly what I love to see.â€ť
Despite the emergence of more women gamers, Schwimmer still sees the legacy of the past, when games were considered â€śjust for boysâ€ť, including overly busty female characters and stereotypical role portrayals. But Schwimmer has been known to call companies out on their out-dated attitudes.
â€śA company recently told us they didnâ€™t have the budget to create a female skeleton,â€ť said Schwimmer with a skeptical grin. â€śOther games can do it. Itâ€™s not like itâ€™s that technically difficult, it should be standard.â€ť
GamingAngels.com continues to make progress in bringing a female perspective into the game development process. Schwimmer herself has even served on gameplay and marketing advisory panels for games under development.
â€śThe marketing of games is still extremely male focused, and can sometimes cross into becoming insulting to women.â€ť she said. â€śThey donâ€™t seem to think about it very much â€“ as long as they get the coveted male demographic, theyâ€™re OK with it.â€ť
GamingAngels.com isnâ€™t Schwimmerâ€™s only outlet for â€śgeeking outâ€ť. Sheâ€™s also a Microsoft MVP on Xbox Live and a member of Playstationâ€™s Gamer Advisory Panel. She continues to raise her concerns in both forums for making the online experience a more respectful and inviting place, especially for women.
In the future, Schwimmer would like to see GamingAngels.com become a community where both men and women feel comfortable sharing their voices. She also has plans for GamingAngels.com webisodes and the launch of an online video portal called GeekGirlsTV.