MSM partners with Affle’s Ripple ad network for advertising on Sony LIV

News release announcing the partnership between Sony Liv and Affle's Ripple, ushering a new era of interactive advertising on a VOD platform.

Online PR News – 08-February-2013 – New Delhi – Affle Group, a leading international smart-media company, today announced its partnership with Multi Screen Media (MSM) to exclusively power all advertising during the Sony LIV launch phase through it’s ‘Ripple’ rich media and video ad network. Sony LIV is MSM’s recently launched Video On Demand (VOD) brand.
As a part of this partnership, MSM would employ Affle’s Ripple ad network to serve all video and mobile advertising on Sony LIV across all screens (Mobiles, Tablets & PC’s).
Commenting on this partnership, Anuj Kumar, Co-founder & CEO Affle, said, “We launched Ripple with a clear philosophy of delivering engaging ad experiences to the digitally connected consumers of today across all screens. In MSM we have found a truly like-minded partner as with Sony LIV they have created a best in class VOD platform, which works seamlessly across devices giving their fans an unlimited and on-the-go access to premium content. This coupled with our technology innovations around seamless cross screen ad experiences creates a very solid proposition for top advertisers to leverage. We remain confident that several leading brands who are targeting the digitally savvy audiences, would find this exciting mix of user centric product, sticky content and engaging advertising very meaningful.”
Nitesh Kripalani, Senior Vice President – New Media, Business Development & Digital/Syndication MSM said, “Sony LIV has debuted with a big bang. Within a few days of the launch, over a million Sony LIV mobile apps have been downloaded and the portal has received millions of video views. We are confident that the platform will gain greater traction amongst consumers in the coming days supported by high decibel marketing activities planned for promoting it. We are very confident that a launch partnership with a leading industry innovator like Affle, will give us a edge to drive greater ad experiences, partnerships & monetization on Sony LIV.”
Within a few months of its launch Affle’s ‘Ripple’ rich media and video ad network has already become one of the fastest growing ad networks in India with over 6 billion monthly ad requests being delivered on top publisher sites and applications. Leading advertisers like Samsung, Nokia, Blackberry, HP, Google, Microsoft, Yahoo!, Maruti Suzuki, Hyundai, GM, Coca Cola, Cadbury, Vodafone, TATA Docomo and several others have been some of the top advertisers on Ripple in the last three months.

Sony LIV is MSM’s new Video-on-Demand service, which will provide viewers a world-class viewing experience of their favorite shows from the Sony stable – SONY, SAB and MAX. Viewers can watch ACP Pradyuman solve the most interesting cases on CID, revisit the most hilarious episodes of Comedy Circus and watch the 1st ever episode of Taarak Mehta Ka Ooltah Chashmah; all of this online, on their personal mobile handsets and tablets on the go, Jab Aap Chahein! It provides a very unique user experience through significant product innovations like Mood Wheel, My Q & LIV Guru.
About Affle – Rich Media Business: Affle Group’s Rich Media Business includes the next generation rich media and video advertising network platform for all smart devices (PC, Tablets, Mobiles, Smart TV’s and more) and the digital advertising solutions for top brands. Affle’s innovative rich media content formats enhance the user experience and engagement, enabling smart media across smart screens.
About Affle Group: A Singapore headquartered ‘Smart Media’ company. Affle Group has expertise in all key areas of the digital media eco-system. Affle Group’s businesses include Affle Rich Media Business, Affle Media Lab and ad2c (a JV between Affle and D2C Inc). Affle Group operates across multiple Asian markets where it has successfully built its digital media business. Affle’s investors include D2C Inc (JV between Dentsu & NTT DoCoMo), Microsoft Corporation, Itochu Corporation of Japan, Bennett Coleman Company Limited (BCCL) & Centurion Private Equity. For more information visit &

About MSM - Sony Pictures Television (SPT) backs Multi Screen Media Private Limited, which is India’s leading television network. It comprises of Sony Entertainment Television (SET), one of India's leading Hindi general entertainment television channels; MAX, India's premium Hindi movies and special events channel; SAB, a family comedy entertainment channel; PIX, the English movie channel; MIX a refreshing Hindi music channel and SIX, India’s Premier Sports Entertainment Channel. Multi-Screen Media’s channels are available across the Globe and influence over 400 million viewers in the Indian sub-continent, and the South Asian Diaspora worldwide.
SONY Entertainment Television, Sony HD, MAX, SAB, MIX, PIX, SIX, SIX HD, AXN, Animax, Aath, Discovery Channel, Discovery Channel Tamil, Animal Planet, TLC, Discovery Science, Discovery Turbo Discovery Kids and Discovery HD World, it also distributes the leading News network in the country - the TV Today Network channels - Headlines Today, Aaj Tak and Tez and the premium Sports’ channels - Neo Prime & Neo Sports.