New EDDIE FUNKHOUSER line of cosmetics now sold in Rite-Aid stores

Online PR News – 08-February-2013 – NY – New EDDIE FUNKHOUSER line of cosmetics now sold in Rite-Aid stores

NEW YORK, NY - February 4, 2013 – Eddie Funkhouser New York launches its latest, game-changing makeup brand bearing the name of its groundbreaking makeup artist and expert product developer, EDDIE FUNKHOUSER®.

EDDIE FUNKHOUSER® was created to redefine the masstige marketspace, further blurring the line between mass and prestige, by offering up the the industry’s finest crafted formulas - but available at an extraordinary value for consumer.

EDDIE FUNKHOUSER® has partnered with retail giant Rite Aid Stores for the initial launch at their Potomac, Maryland location. EDDIE FUNKHOUSER® cosmetics will be available nationwide in Rite-Aid stores by Fall, 2013. The line will be available online at, Spring, 2013. .

Key Highlights from EDDIE FUNKHOUSER® include: the soft-focus effect Luxlight collection and beauty bag must-have items such as Quattro Variable Length Mascara, Luxlight Illuminator, and Micromineral Foundation Powder.

The Luxlight collection features:

• Luxlight Hydrating Primer: This beauty bag essential is more than a primer. It can be used on it’s
own for a gleaming complexion or as a primer to bring luminosity to your foundation.

• Luxlight Revitalizing Foundation: More than a foundation, this skin refreshing formula is loaded
with skin goodness and a beautiful sheen for an extraordinary finish.

• Luxlight Illuminator: The Illuminator takes glowing skin to a whole new level – it leaves your skin
looking and feeling luminous.

• Luxlight Luminous Powder: A luxurious powder that will add a long lasting sheen and shimmer
wherever you need it most!

Other beauty bag must-haves include:

• Eye Gloss: Eye Gloss is here to stay and an easy way to amp up your look while providing
nourishing emollients to eyelids.

• Quattro Variable Lash Mascara: Whatever your mood – this mascara has the versatility to give
you four different lash effects –whether you’re in the mood for fullness, lengthening, curling, or
pure drama, this mascara has it all!

• 16 Hour 4-Way Liquid Concealer: Long lasting, lightweight and conceals to perfection - a girl’s
best friend.

• Micromineral Foundation Powder: A powder so soft, you’ll feel like you’re not wearing any
makeup at all.

For a full list of EDDIE FUNKHOUSER products, please email:


EDDIE FUNKHOUSER® is a makeup line created by professional makeup artist and creative visionary, Eddie Funkhouser (yes, that's his real name). His signature line is inspired by his many years working as a professional makeup artist, product development expert. With its sleek, modern packaging, rich and vibrant hues, and world-class formulas (much of which is made in Italy), EDDIE FUNKHOUSER® is quickly becoming the go-to brand for beauty fanatics seeking innovation and high-performance studio-grade products.

Eddie is a unique, vibrant personality whose flare for life and love for beauty, fashion, and creativity is aspirational and bring an exciting edge to the beauty market place. For more information, visit:

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