Company rolls out program to give customers insider deals on their birthdays.
Online PR News – 06-February-2013 – Boston, MA – Osmium, an American made clothing line designed with the active, independent man in mind, is about to celebrate its first birthday. In honor of the occasion, Osmium is rolling out a program to give birthday gifts to all of the friends, fans, and followers who helped make its first year a success.
Since its founding last year, Osmium has worked to build a personal relationship with its customers. From hosting and participating in Boston area events, to sending personal emails and handwritten notes to consumers, this brand is quickly developing a track record of working around the limitations of ecommerce to build the type of person to person relationships normally associated with brick and mortar businesses. Recognizing customers’ birthdays is the newest addition to these efforts.
“For us this is a statement about the kind of relationship we want to build with our customers. A good friend will always remember your birthday, and we certainly think of the people who support us as we grow as our friends,” said company founder Mark Paigen on the motivation behind the Birthday Program.
Osmium creates uncommon, well-fitting garments for discerning men of substance and bridges the gap between the mass market of mall-based retailers and the exclusivity of boutique/designer brands Urban-rustic styling, an active fit and muted color palate make Osmium a brand of choice for guys whose aesthetics are just a bit out of the mainstream.