Case Study: Sarasin

Bharatbook added a new report on “Case Study: Sarasin” into its market report catalogue for reselling.

Online PR News – 01-May-2010 – – Case Study: Sarasin

Bank Sarasin is a market leader within sustainable investment. Increasingly devoting more of its assets under management to sustainable themes and placing sustainability at the heart of its business have paid off as it gains popularity. As the recovering market looks to embrace socially responsible investments we analyze the factors driving its success.( )

This case study analyses the success of a sustainable approach in financial services, highlighting the strategies of Swiss bank Sarasin.
The case study examines how the bank has developed to its current status and why it appeals to consumers so strongly
Datamonitor's Financial Services Megatrend Framework is used to analyse the effectiveness of customer targeting strategies

Sustainable investment is well timed to gain support as it carries connotations more likely to be receptive in today's climate.

Despite mass market outflows Sarasin generated record levels of new money growth in 2008, a 30% increase in net new money growth compared to the previous year

Sarasin suggest that a sustainable screening approach can reduce risk through not jumping on short run trends if they sacrifice long term stability

Reasons to Purchase
Gain insight into the methods used by Sarasin to develop a competitive sustainable approach
Capitalize on the knowledge of experienced companies when entering a new market
Understand this successful model and see how other competitors could learn from this success.

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