Facebook Post Leads Stanford University Alum to Launch Nutraceutical Company, Kaeng Raeng
05/01/2010

Kaeng Raeng LLC, a nutraceutical company based in Silicon Valley, announces its launch.

Online PR News – 01-May-2010 – – Kaeng Raeng LLC, a nutraceutical company based in Silicon Valley, announces its launch and partnership with Artisan Natural Products Brokerage, serving retailers in the Northern California and Northern Nevada regions.

What is Kaeng Raeng?
Kaeng Raeng, pronounced "kang rang,‟ is an all natural detox diet program made with freeze dried fruit, non-gmo soy protein, vegetable fiber, probiotic cultures, and 100% daily vitamin needs. KR is a powder meal replacement consumed with water and a raw vegan diet for 3 or 6 days. The product is vegan, gluten free, caffeine free, peanut free, and sustainable. KR contains no artificial colors, flavors, or sweeteners, and all ingredients are from the USA. KR is manufactured in a certified GMP facility in Palo Alto.

It All Started with Facebook
Kaeng Raeng was created by founder and CEO, Lindsay Reinsmith, a Stanford alum and Palo Alto resident. Prior to founding Kaeng Raeng, Ms. Reinsmith worked in investment banking, advising consumer goods businesses on mergers & acquisitions transactions.

For years, Reinsmith struggled to maintain healthy eating and envisioned a detox beverage product that could remove toxins, jumpstart weight loss, and reduce cravings. While at Stanford she developed a fruit-based detox formula that would later become Kaeng Raeng. In March 2009, years after leaving Stanford, Reinsmith posted on Facebook that she had lost 8 pounds in one week using this formula and was inundated with responses from interested men and women, hoping to buy a product that would lead to similar results. Reinsmith realized she had created a quality product that was missing from the cleanse market: a healthy, nutritional, delicious, safe way to detox and lose weight without fasting or dieting. Reinsmith officially brought Kaeng Raeng to market in January 2010. Today, Kaeng Raeng is available in specialty stores and online at www.kaengraeng.com

“I can‟t think of a better place to start a company than in Silicon Valley,” Reinsmith said. “The support of the area and the spirit of health and wellness in Northern California has allowed me to grow my business successfully. Stanford is an incredible place for women entrepreneurs, providing resources and encouragement to pursue your venture passionately.”

Kaeng Raeng in the Thai language means “be healthy. be strong.” Phuket, Thailand hosts the largest vegetarian festival in the world each year, and Kaeng Raeng supports the animal free lifestyle and vegetarian nature of Thai cuisine. Each serving of Kaeng Raeng contains the equivalent of 8 oz of fresh fruit, providing more than a full serving of fruit to many customers in parts of the US with limited access to fresh fruits and vegetables, especially during the winter months. Kaeng Raeng fruit is freeze dried, never heated,so it is still raw and maintains all of its nutritional value.

Kaeng Raeng is healthy, delicious, filling, and convenient. Each serving contains only 200 calories. Simply pour one pouch into a reusable container, add at least 24 oz of water or juice, and enjoy! Kaeng Raeng comes in three different flavors: juu juu (blueberry, blackberry, banana), glai roong (mango, peach, pineapple), and reunn (strawberry, raspberry, pineapple). KR comes in three different intensity levels: beginner (for first time users, the most gentle), veteran (medium level, for experienced users), and master (most intense level, for regular users). Find out more at www.kaengraeng.com

Samples and CEO interviews available upon request. Contact press@kaengraeng.com or call 650 963 4943.