PING Digital Broadcast launches INDIA MUSIC NETWORK in association with OK LISTEN!
02/05/2013

IMN TV - A digital HD platform for the new generation of musicians

Online PR News – 05-February-2013 – Mumbai, Maharashtra – Mumbai, January 2013: After having successfully launched the India Food Network, Ping Digital- India’s first internet HD start up network for digital audiences, launched a digital music channel- India Music Network (IMN Tv) in affiliation with OKListen!- India’s first pro-musician, digital platform where consumers can purchase music legally and support the musicians they love. The joint venture is aimed at encouraging the new generation of musicians and artistes on its dedicated YouTube platform showcasing original music/ melodies/compositions created especially for the IMN TV audience
IMN's repertoire spans the broad range of music from semi-classical thumris to ballads.IMN scouts for promising talent and creates a top notch viewing and listening experience for music lovers and musicians across the globe. IMN videos are shot in high definition video and studio quality audio, allowing you to experience fine music across devices, including of course big screen television.

Commenting on the launch of the India Music Network, Mr.Prashanto Das, Co- Founder PING Digital says, “IMN TV is a channel for music aficionados in the fast growing digital format. A channel that aims to introduce the very best in music talent by showcasing original compositions and unreleased music, with artists earning from the revenue their music can generate. We are particularly excited about our partnership with digital music label OK Listen! who share a philosophy similar to ours. Together we aim to create a much needed platform for India's new generation of talented musicians and indie artistes"

Talking about the association with IMN TV, Mr. Vijay Basrur, Founder, OKListen! “This is an exciting collaboration for us and in association with IMN TV we will encourage musicians in showcasing their talent as well as earning revenue from it. With the digital trend evolving at such a dramatic pace we want to ensure we build a tight chord with our audience through music. Our motive, other than helping music artistes gain revenue and share their talent, is also to enable music enthusiasts to discover & buy music along with supporting the musicians they love.”

IMN TV and OKListen! Together aim to build artiste portfolios and help them not only be seen and experienced, but also enable them to earn revenue on their talent. They strongly believe that artistes need powerful new platforms, which will in turn facilitate the growth of their talent in a manner that sustainable.
IMN TV is Ping Digital’s second genre launched after the India Food Network. With both food and music launched, they are looking to capture a significant share of interests of the digital audiences.

About Ping Digital Broadcast
Ping Digital Broadcast is a Mumbai-headquartered, start-up network for digital audiences, building content across knowledge, utility and talent genres and is a Google/YouTube partner.

About India Music Network (IMN Tv)
India Music Network (http:// www.youtube.com/indiamusicnetwork) is YouTube's hottest new platform for new artistes and original compositions. IMN's repertoire spans the broad range of music from semi-classical thumris to ballads. IMN scouts for promising talent and creates a top notch viewing and listening experience for music lovers and musicians across the globe. IMN videos are shot in high definition video and studio quality audio, allowing you to experience fine music across devices, including big screen television.

About OKListen
OKListen is a truly pro-musician digital platform that musicians trust and a destination for consumers to discover, purchase music & support the musicians they love. OKListen currently has over 80 independent artists like Indian Ocean, Raghu Dixit and more who are selling music to a global audience. Visit www.oklisten.com to get a flavor of Independent music from India