Distinctive Life Cremation + Funeral Services Unveils New Name, Branding & Focus

Locally Owned Service Emphasizes Needs of Families and Shakes Up Traditional Funeral Home Model

Online PR News – 06-February-2013 – Bellaire – A team of experienced local funeral service providers is introducing the concept of superior service at affordable pricing to Texas families. Distinctive Life Cremation + Funeral Services – formerly Paradigm Funeral and Cremation Services – recently launched its new brand and is already seeing families flock to embrace the new concept.

“We are singularly focused on providing unbeatable service at a price you can afford– and doing all we can to create a memorable life event worthy of their loved one,” says Distinctive Life Chief Operating Officer Jeff Friedman. “We’re much more than a traditional funeral home. Families don’t have to come to us to plan their loved one’s service. We’ll go to them wherever and whenever they need us, creating memorials or funerals in their house of worship, their home, their loved one’s favorite vacation spot or in our locations in Houston and Dallas.”

Recognizing that more people than ever are choosing cremation over traditional burial, Distinctive Life has chosen to emphasize cremation services. Cremation in North America is growing rapidly and is expected to outnumber traditional burials by 2018. In Houston, the cremation rate is currently at 40 percent and is expected to rapidly rise over the next decade. “More people than ever are interested in cremation for a variety of reasons – geographic, environmental, financial or just a desire for a simple service,” says Regional Market Manager Michelle Nowak. “Cremation offers vast flexibility in deciding the final resting place for a loved one, leaves a smaller environmental imprint and makes good economic sense.”

A New Funeral Experience
– COO Jeff Friedman –
“Our focus is on the services that take place outside of the funeral home, helping to create distinctive remembrance services for your loved ones.”

Additionally, COO Jeff Friedman – the founder of Paradigm – has channeled his knowledge and experience into creating a New Funeral Experience. Today, a majority of families are choosing to celebrate the life of their loved one at either the place of worship, or other meaningful places, other than funeral homes. This new funeral experience is focused on delivering the highest standards of customer service while maintaining a low overhead, thus saving the families thousands of dollars. “Funeral Concierge is more than a buzz phrase in our culture. While we are all licensed Funeral Directors, we realize that families no longer want our direction; they need us to serve them. Our Directors make their requests happen so they can focus on those close to them and begin the long process of healing.”

Jeff encourages people to plug back into their families and seize every available opportunity to experience all the everyday joys of life before it’s too late.

I’ve talked with too many family members over the years who regret their final encounters with loved ones, or who talk about the regrets they know their departed loved ones had,” says Jeff. “I want to do all I can to help people realize that every day of every life is precious and should be lived to the fullest. Rather than write your obituary as it would be now, write what you want it to be, and then go live it!”

Focused on bringing value and service and back to this industry, Jeff has created a source of helpful information through a frequently updated blog, Facebook and Twitter feeds, also available at http://DistinctiveLife.com. Distinctive Life Cremation + Funeral Services is locally owned and headquartered in Houston, with locations in Houston and Dallas metro areas. The company currently employs 12 people and plans to open additional locations around the state.

Distinctive Life Cremation + Funeral Services is a Houston-owned and based cremation and funeral home offering a better way to plan and fulfill remembrance services. Founded in 2001 as Paradigm Funeral and Cremation Services and re-branded in 2012, Distinctive Life specializes in offering cremation, memorial, funeral and graveside services at locations desired by families rather than in traditional “brick-and-mortar” funeral homes. With locations in both Houston and Dallas, the Distinctive Life staff serves families throughout Texas and beyond. The Funeral Directors at Distinctive Life will also come to you; this unique service allows families the comfort of making the final arrangements for their loved one in the comfort of their home or clergy office. For more information, visit http://www.DistinctiveLife.com.