North American International Auto Show Futures Debut of Ford F-150 Atlas

Detroit’s North American International Auto Show highlighted Ford’s reveal of the next-generation F-150 Atlas this year.

Online PR News – 06-February-2013 – Clinton, NC – Ford Motor Company has recently unveiled the next-generation F-150 pickup truck. The Atlas concept made its debut at the North American International Auto Show located in Detroit, MI. Ford explained during the reveal that the Atlas represents their “future vision for pickup trucks” with power, styling and safety features that are currently unseen in the segment. The Ford Atlas was one of the most popular new concepts at the show this year, being recognized as Autoweek Magazine’s Most Significant Vehicle of the 2013 North American International Auto Show.

“The Atlas Concept is clearly Most Significant Winner for the things you don’t see, like hidden aerodynamic improvements and weight saving from high-strength steel and interior parts, like thinner seats,” explained Autoweek executive editor, Bob Gritzinger. “Those things add up to significant fuel savings for pickup trucks down the road. A next-generation EcoBoost with Auto Start-Stop technology also signals why Atlas is a real game changer.”

While not all specifications have been released yet, the F-150 Atlas is expected to feature a next-generation EcoBoost powertrain that will be 20 percent more fuel efficient than larger-displacement engines. Several new aerodynamic features also contribute to the high fuel economy ratings, including active wheel shutters that close automatically at highway speeds.

The F-150 Atlas will boast improved capability, durability and productivity. The Dual-Purpose Tailgate Step and roof cradle have the ability to secure longer objects like ladders. The Hidden Cargo Ramp makes loading ATVs and motorcycles easier than ever. New Trailer Backup Assist makes reversing with a trailer simple and easy as well.

“We are thrilled by the enthusiastic response to the Ford Atlas Concept,” stated Ford group vice president for Global Product Development, Raj Nair. “This award from Autoweek- plus the overwhelming positive reaction from news media and across social channels alike- confirms Ford is the recognized thought leader in trucks, in addition to our position as truck sales leader for 36 years.”

Features of the new F-150 Atlas will hopefully be released soon, but until then anyone who has questions about the next-generation pickup are encouraged to stop by Ford of Clinton today. Sales associates at the Raleigh, NC dealership will be more than happy to answer any questions. More information on Ford of Clinton including current inventory and vehicle discounts can be found online at

About Ford of Clinton: Ford of Clinton is a local Ford vehicle dealership located in the Raleigh, NC area. Customers of Ford of Clinton love the wide variety of new and previously-owned Ford vehicles they have to offer. The finance department will work with customers with any type of credit to find the best financing plan for their new Ford vehicle. The service and parts department are always available for any Ford servicing needs as well. Stay up to date with the latest Ford of Clinton news by liking their Facebook page,