UK bicycle saddle brand RIDO launches all-new look website.

In preparation for the introduction of new producst later this year, UK bicycle saddle brand RIDO have just completed a complete re-design of their website and brand image.

Online PR News – 06-February-2013 – 5th February 2013 / England – RIDO comfort and performance enhancing bicycle saddles have built up a tremendous following around the world since their launch over seven years ago, and now their website and brand image has been thoroughly brought up to date to pave the way for new product offerings later this year.

Designed by the company's founder and designer, John Kenney, the site presents both a fresh and original approach to the brands' very effective offering. Succinctly end-user and product benefit orientated, the site is now extremely easy to navigate and is packed with supporting commentary from doctors, sports and cycling experts, women (because men aren't the only ones who suffer from cycling discomfort) and customers' letters, emails and blogs.