Internet Marketing Strategies For a Small Business: Case Studies

SEO firm analyzes Internet marketing strategies for small business based on research, application and measurable results.

Online PR News – 29-April-2010 – – SEO firm offers an assessment of Internet marketing strategies for small businesses based on research, individual application and measurable results. These Internet marketing techniques are adaptable to the specialized needs of small business. The study also showed that when applied properly, they were proven to be affordable and cost efficient.

The following assessments are provided by Irbtrax SEO Social Media Internet marketing. This information is being presented in two parts- Onsite Internet marketing and offsite Internet marketing. This release will focus on offsite Internet marketing. For additional details or questions feel free to contact Irbtrax by email, phone or using the private feedback form on their company website:

Offsite Internet marketing: Basic goals of offsite Internet marketing include generating website traffic, attracting inbound links, engaging in target market interactivity, image branding and creating Internet visibility. With the objective of producing leads that become conversions.

Social Media Marketing

Small businesses are increasingly benefiting from a Social Media marketing strategy using approaches that reflect their individuality. The common ingredients contributing to their success are- Finding the right platform, developing the most effective approach and efficiently delegating available resources. Examples of questions a small business should ask itself include roughly what percent of their target market is using Social Media. What are the most efficient Social Media platforms that will reach this market. Are there existing online or offline assets that can be leveraged. And what tracking and research applications are available to help monitor results.

With the availability of third party sources there exists visible and subtle ways to measure the impact of a Social Media strategy relative to the investment. These include Viral marketing monitoring, level of interactivity achieved, increase in name recognition and direct website visits.

For a detailed study on the benefits of Facebook and Twitter for businesses visit:


Email marketing

Email marketing generally takes on two forms. Emails sent to an internally created list and those sent to a paid list. It was found that emails sent to an internally created list should initially provide information that's relevant and helpful to prospective or actual client's needs. After firmly establishing this practice sending emails with a direct incentive to take action can be integrated for a balanced sales approach.

Emails sent to a paid list can afford to utilize more aggressive approaches from the very beginning. However, in both cases it's imperative that businesses offer a simple and trustworthy opt out mechanism. Additionally, a business should never disguise the intention of the emails. Studies have shown this can damage a company's online reputation.

Press release and article marketing

Both have proven to be excellent methods for generating website traffic, creating Internet visibility and attracting organic inbound links. Additionally, any press release can be turned into an article and any article can be turned into a press release. Articles are written in the first person and can contain strong opinions. Press releases are written in the first person and are required to be newsworthy. This flexibility allows for a business to double the results for the time and resources invested.

With the increased demand for unique content that’s been created by the advancement of Social Media both of these resources provide highly adaptable solutions. However, independent studies have proven that not all free or paid press release and article submission sites are created equal. It’s recommended that a business find sources that allow the inclusion of anchor text for inbound link building and traffic generation.

For an article that provides statistics and tips on how to write effective submissions view:


Pay Per Click (PPC) advertising

Effective PPC requires a commitment to experimentation and refinement. If a small business knows its target audience. Invests time and resources to engage in relevant keyword research. And understands the importance of monitoring current trends. PPC has consistently proven to be a very effective marketing strategy.

Studies show the most effective PPC ads employ the art of micro copywriting. Micro copywriting involves the ability to clearly, concisely and persuasively state your message in as few words as possible. Significant elements of PPC include the flexibility to control spending, the quickness with which results can be achieved and ability to closely monitor them.

For additional information on how to gain a competitive advantage using SEO, Social Media and Internet marketing visit the Irbtrax website displayed below the ‘Media’ section of this release.

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About: Irbtrax provides results oriented Search Engine Optimization, Social Media Internet marketing, online Public Relations and Market Research Solutions for businesses seeking a competitive advantage. Irbtrax specializes in using traditional methods in non traditional but highly effective ways.

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