Lincoln recently unveiled the all-new MKC Concept crossover at this yearâ€™s North American International Auto Show.
Online PR News – 04-February-2013 – Houston, TX – Lincoln Motor Company recently unveiled an all-new concept crossover at the 2013 North American International Auto Show. The MKC Concept is the very first vehicle that Lincoln will be introducing into the small luxury utility segment. Houstonâ€™s West Point Lincoln dealership will be providing customers with updates on the new MKC before it hits showrooms next year.
The concept behind the MKC fills an opportunity for Lincoln in the small luxury utility segment. This segment is now the fastest growing in the industry, increasing over 60 percent last year. As Lincoln currently does not offer a vehicle in this segment, the MKC will present a new option to drivers who are looking for a crossover with the reputable Lincoln name.
â€śWe are reinventing Lincoln by focusing on the largest and fastest-growing segments of the luxury market, while offering clients something different,â€ť stated Jim Farley, executive vice president of Global Marketing, Sales and Service and Lincoln. â€śThe just-introduced MKZ re-establishes Lincoln in the largest luxury segment, and the MKC Concept highlights a key opportunity in the fastest-growing part of the luxury market.â€ť
The Lincoln MKC bears a design similar to the MKZ, with a sleek, sculpted body and a luxurious, comfortable interior. â€śThere is a rich softness to the exterior and interior palette of the MKC Concept,â€ť explained Susan Lampinen, group chief designer, Color & Material Design. â€śThe leather-wrapped architecture compliments the open-pore and designer hand-dyed woods.â€ť
The new MKC is expected to be one of the leading small luxury utility vehicles when released in 2014. Auto-analysts are highly anticipating its release as it brings a new luxurious feel to the crossover segment. West Point Lincoln is also looking forward to the MKC and was excited to see the features that Lincoln released during the Detroit Auto Show this year. More information on West Point Lincoln can be found on their website, www.WestPointLincoln.com/.
About West Point Lincoln: Houston, TXâ€™s West Point Lincoln is known for world class service, giving customers a car-buying experience that they rave about. The Better Business Bureauagrees, awarding West Point Lincoln an A+ Rating. The most popular, best-selling Lincoln vehicles are available for customers to lease or purchase at West Point Lincoln, including the all-new 2013 MKZ. West Point Lincoln greatly supports the Houston and Katy communities, and is currently involved in the Bayou City Classic. Updates on the new MKC are available on West Point Lincolnâ€™s Facebook page, http://www.facebook.com/WestPointSales/.