4Screen New England, LLC (4Screen), has announced they have acquired the assets and operations of Londonderry, NH-based FocalCast Media, LLC.
Online PR News – 01-February-2013 – Manchester, NH – Manchester, NH, January 18, 2013 - 4Screen New England, LLC (4Screen), has announced they have acquired the assets and operations of Londonderry, NH-based FocalCast Media, LLC. With the acquisition, 4Screen New England now owns and operates the largest independent network of placed-based digital signs in the Northern New England region. The transaction was completed during the fourth quarter of 2012. Terms of the transaction were not disclosed.
4 Screen New England is a full-service, customer engagement solutions provider that integrates digital signage, wireless technologies, digital content and marketing services to enable its clients to better “Inform”, “Inspire” and “Influence” their customers. 4 Screen New England is the successor to FocalCast Media, a provider of digital signage, marketing and place-based advertising services to the New Hampshire and Northern Massachusetts markets since 2004.
Place-based interactive networks encompass a variety of location-based digital signage, wireless communications and software tools and applications including digital display panels, Internet and wireless connectivity, motion and mobile device sensing technologies, and customer behavior and tracking software. Neilsen has dubbed the place-based digital sign the “4th Screen,” after television, internet-connected personal computers and mobile handheld devices. 4Screen leverages the 4th Screen as the foundation for a variety of business and customer-focused, interactive services and technologies including targeted advertising, way-finding, employee and customer communications, customer entertainment, customer loyalty programs, employee training and proximity marketing.
“Teaming with 4Screen New England provides us some exciting opportunities,” said Steve Kraytenberg, Managing Partner of FocalCast Media, who has joined 4Screen as a Principal and Director of Technology Solutions. “Our goal is to significantly expand the size and scope of our Northern New England network and leverage our skills and expertise to assist other owners and operators of place-based digital signage networks located throughout the United States and Canada.”
“The convergence of digital signage, Internet connectivity and wireless communications is redefining the digital out-of-home and place-based media landscapes.” said Brad Dupuis, President of FocalCast Media who has joined 4Screen as a Principal and Director of Creative Solutions.
About 4Screen New England
4Screen is all about leveraging and integrating those technologies to create targeted advertising, marketing, customer interaction and communications solutions that help our customers better inform, influence and interact with their target markets.
For more information on 4 Screen New England please visit : http://www.4screenne.com