Aberrant India announces Fashion20-20 to attempt Guinness World Record in Mumbai

It is a unique attempt where top models from the industry will walk the ramp for creme de la creme fashion designers of India and in the process creating a new Guinness World Record

Online PR News – 29-April-2010 – – Mumbai, April 29, 2010: Aberrant India Events & Marketing has announced the Fashion 20-20 to attempt the Guinness World Records for the longest marathon fashion catwalk in the world to be held in Mumbai. This is a non-stop fashion show with a difference where 20 designers will showcase their range of clothes on 300 male or female upcoming and professional models.

Aberrant India Events and Marketing, a Bangalore-based company with cumulative experience of 3 years, is committed to providing an extraordinary perspective for educating the next generation of Fashion leaders in India. Their business workshops or programs present a global perspective in a variety of formats — with each program designed to leave a lasting impact on everyone. Aberrant India transforms ideas into fashion shows and brings those shows to market.

This attempt at the Guinness World Records guidelines allows for amateurs to take part in this attempt but they must behave like professionals. This event will have a corporate social responsibility, as it will contribute to one of the Indian NGO, which promotes Child Education & Welfare.

Fashion20-20 is a one time fashion event, which will showcase collections by upcoming and professional designers in a non-stop fashion show during the course of a single day nearly 10hours. This will be a unique platform in the whole fashion industry and every participant will be a part of the Guinness World Records.

The current record that the organisers aim to break is- The longest catwalk marathon lasted for 10 hours as part of the More magazine fashion awards 2005 (UK) at the Commonwealth Club, London, UK on 4 February 2005.

Guinness World Records adjudicators will attend the event to ensure that the record is carried out according to the guidelines provided. After the event, should it be successful, the representative will present a Guinness World Records certificate recognising the achievement by immediately announcing that a new GWR has been established.

Aberrant Director’s said, Fashion20-20 is going to be a bench mark though registering models, costumes, hair, make up, training etc wont be easy as it sounds but we all in aberrant India are up to the task!!! It will bring India one more world record. It is a real proud feeling and also it is a great and unique platform for upcoming designers and models to showcase their talent and designs on a single platform for national and international buyers.

For more information on fashion 20-20 and Aberrant India Events and Marketing, please contact Eddna Samuel, Mmotif PR +91 9892452424/ email mmotifpr@yahoo.co.in or contact Rashid Multani + 91 9379908676/ email rashid@fashion20-20.com