Don Chalmers Ford Presents Most Significant Vehicle Award for Atlas Concept

Autoweek Magazine and have named the new Ford Atlas the Most Significant vehicle at the 2013 North American International Auto Show in Detroit.

Online PR News – 31-January-2013 – Albuquerque, NM – Don Chalmers Ford has announced that the all-new Ford Atlas concept has been named the Most Significant vehicle by Autoweek Magazine and at the 2013 North American International Auto Show. This marks the sixth year in a row that Ford has received a big distinction from Autoweek during the show, which takes place annually in January in Detroit, Michigan.

Upon hearing of the Atlas’s honor, Raj Nair, Ford group vice president for Global Product Development, stated excitedly, “We are thrilled by the enthusiastic response to the Ford Atlas Concept. This award from Autoweek—plus overwhelming positive reaction from news media and across social channels alike—confirms Ford is the recognized thought leader in trucks, in addition to our position as truck sales leader for 36 years.”

The Atlas truly is the most significant unveiling of the 2013 Detroit Auto Show. Unveiled on Tuesday, January 15, the concept targets better truck efficiency, providing a hardworking vehicle that can do heavy duty tasks with all the power necessary but that will also be less of a continual strain on the driver’s wallet at the pumps. After years and years of listening to customer suggestions and complaints of pickup trucks from all the industry leaders, Ford went to work to develop the Atlas concept.

This concept has an array of exciting features, aimed at efficiency, performance, luxury, and comfort. Some of the most notable features to improve efficiency include active aerodynamic elements located in the front air dam and wheels, as well as the grille, which serve to decrease wind resistance (and thus decrease the amount of fuel used). To provide better towing and hauling capability, productivity, and durability, the Atlas will feature hidden cargo ramps and a dual-purpose tailgate step. In addition, the Atlas will include Trailer Backup Assist, a 360-degree point-of-view camera, and cabin buttons that can be operated while wearing work gloves.

Bob Gritzinger, Autoweek executive editor, summed up the Atlas’ award-winning qualities best: “The Atlas Concept is clearly Most Significant winner for the things you don’t see, like hidden aerodynamic improvements and weight savings from high-strength steel and interior parts, like thinner seats. Those things add up to significant fuel savings for pickup trucks down the road. A next-generation EcoBoost® with Auto Start-Stop technology also signals why Atlas is a real game changer.”

Don Chalmers Ford expressed great excitement over the victory at the auto show and over the future of Ford trucks. For more information, visit Don Chalmers Ford today or check out the all-new Atlas concept online.