iBrite App Developer Clever Twist Sued by Parents Group

Parents group files suit against Atlanta iPad and iPhone app developer alleging app is "too bright".

Online PR News – 28-April-2010 – – ATLANTA, GA - April 28, 2010. Atlanta iPhone/iPad app developer Clever Twist got an unexpected twist today when the United Parents Association filed a lawsuit claiming their new Lite-Brite-esque iPad app, iBrite, is "too bright"."It's just too colorful, too happy" complained one parent. "It might brighten their day" complains an association spokesperson.

Green Parents for America disagrees with UPA's stance. "Missing Lite-Brite pegs account for over 5% of landfill waste in America. If someone wants to develop an app that reduces this waste and peg-impaled feet, I'm in favor of it" says GPA President Bobbie Monroe.

In their official statement, Clever Twist denies reports that the app is excessively uplifting. CEO Jen Gordon says "Our beta tests did show above average euphoria, it's true. Responses include joy, glee and giggles but it does not tip the scales to titillating. My kids love it."

Ultimately parents and fans of the original toy will decide, and for the price of a kids meal you can give iBrite a try. It launches in the App Store on Wednesday, April 28th and sells for $1.99.

Clever Twist is an interactive design studio specializing in iPhone application design and development. Owner/Art Director, Jen Gordon and her team of development gurus bring a wealth of talent and expertise to the mobile space, keenly aware of the challenges and opportunities mobile devices bring from a usability, design and technology perspective.