"I Tweet For Food" Program at the New Jersey Agricultural Convention
01/31/2013

New Jersey Farm to School to Host Twitter Training at 2013 New Jersey Agricultural Convention & Trade Show

Online PR News – 31-January-2013 – Trenton, NJ – On February 7, the New Jersey Farm to School Network, with the assistance of the New Jersey Farm Bureau and the New Jersey Department of Agriculture, will host a training seminar for farmers and school food service directors to instruct them to communicate through a social media platform using Twitter.

This method of direct access between grower and end user is seen as a more efficient way for farmers to let schools know what is available, and for food service directors to communicate demand needs to assess supply availability from local growers. It increases transparency within our food system’s distribution channels.

"Visibility, communication and more efficient means of access are a challenge when trying to move perishable local food into schools," says Director of Marketing, Sheri Kurdakul. “We saw an access point that could improve all of these areas and facilitate new relationships while increasing the bottom line in the financial viability of these local produce transactions."

The program will use Twitter, a free social media platform to instantly communicate the information and GroupTweet to secure the information within the initial control group of six farm representatives and five school food service professionals. "GroupTweet allows us to not only secure the information, but ensure transparency in the communicators and to organize the communicated information under a searchable private Twitter account."

The current group has been selected to participate in a year-long test that will measure local produce transactions. They also participate in multiple surveys to gauge the progress and alter the program as needed.

The funding for this training is made available by a USDA Specialty Crop Block Grant awarded to the New Jersey Farm Bureau in collaboration with the New Jersey Farm to School Network.

New Jersey Farm Bureau

The New Jersey Farm Bureau is a non-profit member organization of 11,000+ farmers and farm-related individuals within the Garden State. It is the only organization solely dedicated to representing the grass- roots interests and directives of its members in educating all levels of government and the public on the farm community’s policies and positions. The Farm Bureau also takes a lead in seeking out initiatives, activities and ventures to enhance the profitability of producer members and ensure the viability of agriculture in New Jersey -- the Garden State for Good Reason—our farms. For further information, contact the New Jersey Farm Bureau, at The Farmhouse, 168 West State Street, Trenton, NJ 08608. Phone 609-393-7163; Fax: 609-393-7072; Email: mail@njfb.org; Website: www.njfb.org

New Jersey Farm To School Network

The New Jersey Farm To School Network is a 501c3 focused on improving food availability and education within our schools. Our three pillars include food service and procurement, nutritional education and school gardens, and policies that help schools improve meals. For more information, visit us on the web at www.njfarmtoschool.org.

GroupTweet.com

GroupTweet.com is a third-party Twitter application that allows multiple contributors to seamlessly Tweet from a single Twitter account. GroupTweet facilitates the creation of group Twitter accounts that can be used for real-time group communication in an efficient and simple manner. Group members can send and receive GroupTweets via text message, smartphone app, or computer. This allows group members to be flexible in how they send and receive messages. GroupTweet’s cloud based messaging infrastructure ensures messages are synced and delivered in real-time across any and all devices. To learn more, visit us at http://GroupTweet.com/ or email support@GroupTweet.com