Many consumers, and small scale businesses, might not be familiar with the process of data feed optimization, an integral part of ensuring online sales and visibility are maximized.
Online PR News – 31-January-2013 – Georgia – Atlanta, Georgia (January 9, 2012) – Technological pioneer Edgenet offers companies access to highly optimized shopping data feeds through the use of their proprietary Ezeedata software. Ezeedata makes the process of preparation, distribution, and improvement of product data so that consumers are able to better locate, and purchase, the company’s products or services.
Many consumers, and small scale businesses, might not be familiar with the process of data feed optimization, an integral part of ensuring online sales and visibility are maximized. Popular search engines stress the importance of accuracy when comparing retailers’ and manufacturers’ product data.
An item that is misrepresented can lead to unfavorable results. Search engines penalize retailers for inaccurate data and consequently, reduce their visibility, impacting overall sales.
Outside of search engines dropping the company down in the page numbers, customers who notice a difference in information between providers for the same product are less likely to make a purchase. This shows the importance of effective product data management and the benefits that can be reaped by making use of Edgenet’s suite of services and products.
Large scale companies could negate this problem as they had the opportunity to provide their information directly to search engine providers, minimizing any disconnect in information. Through Edgnet’s Ezeedata system, what was only available to big enterprises is now made easily accessible for start ups, mom and pop companies, and small to medium businesses.
The company is a longtime figure in the product information field and has featured companies such as G.E. and Bosch as part of their trusted clients. To obtain more information, visit www.EdgeNet.com today.
Edgenet’s gives businesses from almost any industry the ability to receive accurate and comprehensive product data. They are able to bring efficient shopping feed management services to retailers and suppliers, delivering content heavy information in XML format to many important shopping endpoints.