Yellowfin and Elastic Intelligence to Host SaaS Data Integration and BI Event

Global Business Intelligence (BI) software vendor, Yellowfin, will cohost a series of Software-as-a-Service (SaaS) data access and integration best practice for BI Webinars with partners Elastic Intelligence, creators of the Connection Cloud – a Platform-as-a-Service (Paas).

Online PR News – 01-February-2013 – Melbourne – Melbourne, VIC, January 30, 2013 -- The Webinars are scheduled to run throughout Wednesday 13 and Thursday 14 February.

Register for a Webinar time HERE >

“According to recent research by Dimensional Research, over two-thirds of IT executives are concerned that their SaaS data is trapped in silos, unable to be accessed and integrated to provide business users with the unified and timely analytics they need to make crucial business decisions,” said Yellowfin CEO, Glen Rabie. “This best practice Webinar will outline how to easily acess SaaS data in the Cloud for advanced reporting, from any source, in real-time.”

Rabie said that attendees would learn how to:
Combine data from separate SaaS-based data sources to create BI reports in real-time
Save time and money previously spent on complex data integration or ETL processes
Achieve deeper, timelier insight across their entire organization

Rabie said the Webinar series was ideal for organizations that:
Analyze, or plan on analyzing, critical business data across common SaaS applications – such as Salesforce, NetSuite, Zuora, ZenDesk, Eloqua and Intacct

Find the resource requirements of data migration and integration prohibitive, and wish there was a better way

Are struggling to deliver actionable insights from SaaS-based data to the right business decision-makers when required

“If you think the ability to efficiently and effectively analyze critical SaaS data – to provide people in your organization with the insights they need to make better, faster decisions – is important, then this Webinar is a must,” said Elastic Intelligence VP for Business Development, Murray Dunn. “Attendees will learn how to provide business users with the right insights, at the right time, via a self-service BI environment – minus the complex, lengthy and expensive data migration and integration processes.”

There are two concise forty minute Webinars scheduled throughout Wednesday 13 and Thursday 14 February.

Following the Webinar, attendees will receive a recording of the presentation for on-demand viewing.

To register for a session, click HERE >

About Connection Cloud:
The Connection Cloud, developed and marketed by Elastic Intelligence, is the first and only real-time SQL-based Platform-as-a-Service for connecting to SaaS data for reporting, business intelligence (BI) and application development. Using Connection Cloud, business users and application developers can access their data from where it resides, eliminating the need for a data warehouse, or additional IT support. The company was incorporated in 2008 and is based in Menlo Park, California. For more information, visit

About Yellowfin:
Yellowfin is a global Business Intelligence (BI) software vendor passionate about making BI easy. Yellowfin is headquartered and developed in Melbourne, Australia, offering a highly intuitive 100 percent Web-based reporting and analytics solution. Founded in 2003 in response to the complexity and costs associated with implementing and using traditional BI tools, Yellowfin is a leader in mobile, collaborative and embeddable BI as well as Location Intelligence and data visualization. For more information, visit

What is Business Intelligence software?
Business Intelligence (BI) refers to a broad range of computer software applications and tools used to report, analyze and present data in a range of formats, to help businesses identify trends and opportunities, and support fundamental decision-making.

For further media information, interviews, images or product demonstration, please contact:
Lachlan James, Communications Manager on +61 03 9090 0454, 0431 835 658 or
Sherry Ramm, Strategic Marketing Manager on +1 925 998 1347 or

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Lachlan James
Level 46, 360 Elizabeth Street
Melbourne, VIC 3000
+61 0 3 9090 0454