Taking its bridal campaign onto the digital sphere, Lakme Salon has launched an exciting contest conceptualised on Pinterest, wherein it gives girls a chance to flaunt ideas for a bachelorette party for a friend or a relative.
Online PR News – 30-January-2013 – Mumbai – Lakmé salon adds glamour to this wedding season with its My Best Friend’s Bachelorette Party Contest! Contestants need to create a board on Pinterest named ‘My Best Friend’s Bachelorette Party’ and pin one of the 11 Lakmé Salon brides from Lakmé Salon’s board along with pictures of all the exciting things that would help them plan and arrange the bachelorette party. The contest board should have minimum 10 pictures, and the pins must carry #BeautifulBrides. The users have to then share the URL of their contest board at LakmeSalon.firstname.lastname@example.org. 3 best boards with maximum likes, repins, and comment stand to win customized services from bridal offerings by Lakmé Salon.
Lakmé Salon unveiled its bridal look book – Beautiful Brides in 2011, with a complete collection of eleven stunning bridal looks. The look book is essential for every Indian bride to make her big day absolutely perfect. Eleven Bridal themes included looks for the Punjabi bride, Sikh bride, Tamil bride, Muslim bride, Kannada bride, Gujarati bride, Catholic bride, Bengali Bride, Marwari Bride, Regal Awadhi Bride and New Age Indian Bride. Lakmé Salon unveiled these signature looks with demonstrations by Lakmé Salon experts at salons across the country.
Lakmé Studio and Salon’s team of experts offer customized pre-bridal and bridal treatments specially designed as per each bride’s individual need. There are various services tailored as per the traditional Indian wedding functions such as the Engagement, Sagan, Wedding and Reception. In consultation with the bride-to-be, the experts guide her to treatments that would replenish and rejuvenate her skin and hair, along with providing an added glow for her momentous occasion. Depending on a bride’s budget and the time available, she has the liberty to upgrade a service or customize her package by adding services to her chosen package.
Lakmé Studio and Salon also offers 'Friends of the Bride’ package with services for the bride’s family and friends. Since many brides are nervous about their big day and want to avoid surprises, Lakmé Studio and Salon also provide a trial service for the bride-to-be. Brides can experience an entire gamut of beauty services to ensure they are fully prepared for their big day, from basic services to advanced treatments for hair and skin, such as Hair Caresse or Eminence Organic facials.
About Lakmé Lever
Lakmé Lever Pvt. Ltd (Lakmé Lever) is dedicated to the contemporary Indian woman’s exploration of the fine art of beauty. It operates India’s first and leading chain of Lakmé Studios and Salons that offer expert services in Hairstyling, Skin and Beauty care. The studios and salons offer a differentiated experience, delighting women by the expertise of their professionally trained hair designers, hair artists, skin experts and consultants.
Lakmé Lever also partners with TIGI, the leader in professional hair products and training academies around the world. Combining international cosmetics, hair and skin care technology with an in-depth understanding of the Indian woman’s needs, Lakmé Studios and Salons offer their customers a holistic ‘Beauty Sutra’ experience.
Lakmé Lever has a presence of 175 Lakmé Salons and Studios across 40 plus cities.
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