ElectricFireplacesDirect.com Now Offering New OptiMyst® Electric Fireplaces

The ultimate electric fireplace retailer, ElectricFireplacesDirect.com, is now offering Dimplex electric fireplaces that feature the award-winning OptiMyst® technology.

Online PR News – 26-April-2010 – – FLORENCE, AL - The largest online retailer of electric fireplaces, ElectricFireplacesDirect.com is now offering Dimplex electric fireplaces with innovative OptiMyst® technology. The Dimplex OptiMyst® technology just took the coveted 'Best In Show' award in the hearth products category at the Hearth, Patio and Barbeque Expo In Orlando. The OptiMyst® brand also won the Vesta award in the hotly contested category of Electric fireplaces, stoves and logs.

The OptiMyst® raises the realism of electric fireplaces to a new level by using advanced technology completely new to the fireplace category. The Optimyst® fireplace is the first electric fireplace that combines the illusion of fire and smoke giving the fire depth and life, making it difficult to distinguish between electric fireplaces and real fireplaces. Utilizing a patented three-dimensional flame, combined with glowing logs and a shimmering ember bed create a dazzling effect.

The Optimyst doesn’t just raise the bar in the category of electric fireplaces it changes the game with its incredible realism

The OptiMyst® technology was developed and sold throughout Europe and has not been available in North America until now. "Through an exclusive relationship with Dimplex, ElectricFireplacesDirect.com will offer the Dimplex electric fireplace with OptiMyst® technology in a limited edition Burnished Walnut Mantel Package at a fraction of the cost one would find similar models at other companies," says Rick Morse, CEO of ElectricFireplacesDirect.com (http://www.electricfireplacesdirect.com).

Dimplex invented the modern electric fireplace and continues to lead the way with exclusive technologies that simulate a real fireplace. The illusion of flames and smoke are created with very fine water mist that is illuminated from below and rises through the log set harmless and free from emissions. Dimplex electric fireplaces are 100 percent efficient in that all of the energy supplied to the unit is converted into heat, which then keeps the room warm. These electric fireplaces distribute a warm, even heat over a wide area by means of a quiet fan-forced heater. The electric fireplace can be used with or without the heater as the flame and heater operate independently of each other and has controls that allow the user to adjust the amount of flame and smoke intensity to create an ambiance to suit any mood.

In addition, Dimplex offers a variety of electric fireplace inserts providing an alternative to wood or gas fireplaces. These electric fireplaces do not require a vent so they can be used anywhere in the home and are installed quickly and inexpensively. Electric fireplace inserts are available separately or paired with the selection of a cabinet, corner and entertainment center fireplace mantels.

ElectricFireplacesDirect.com also offers an assortment of accessories to go along with the electric fireplace inserts including glass doors, screens, remote controls as well as wall thermostats. After seeing Dimplex new technology Morse says, “The Optimyst doesn’t just raise the bar in the category of electric fireplaces; it changes the game with its incredible realism”.

About Electric Fireplaces Direct:
ElectricFireplacesDirect.com is a leading internet retailer of electric fireplaces. Listed on the 2007 Inc. 500 Fastest Growing Private Companies in the United States list, ElectricFireplacesDirect.com continued its dramatic growth with listings in the top 1500 of the 2008 and 2009 Inc. 5000 Fastest Growing Private Companies in the United States.

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