Polk Automotive recognizes Ford for having the highest customer loyalty
Online PR News – 25-January-2013 – Waycross Georgia – Ford Motor Company has recently received top recognition during the 17th annual Polk Automotive Loyalty Awards. During the Automotive News World Congress in Detroit, Ford was honored as having the most loyal customers for the third year in a row. Awards received included Overall Loyalty to Manufacturer and Overall Loyalty to Make. For the 15th time, the Ford F-150 Series took home the award for the Mid/Full-Size category as well.
“We are honored that our customers continue to choose Ford and Lincoln products,” stated vice president of Marketing, Sales and Service, Ford Motor Company, Ken Czubay. “Each day, we and our dealerships strive to earn their loyalty by providing exceptional sales experience and a great consumer value proposition driven by high fuel economy, smart technology and safety.”
Polk Automotive tracks customer loyalty among brands and vehicles every year. In order to determine which brands customers are more loyal to, they analyze the length of time individuals own a vehicle as well as new vehicle launches and vehicle remodeling of competing brands. Analysts are forecasting more than 100 new vehicle launches or major refreshes in 2013 which will most likely decrease consumer loyalty numbers next year.
“Our program is unique in the industry as it recognizes an OEM’s success in its approach to customer loyalty, which is becoming more important as the dynamics of the consumer base are changing,” explained the director of Polk’s Loyalty Management Practice, Brad Smith. “OEMs are increasingly measuring store-level results as well, working with their dealers to use the metrics to improve their retail networks. They’re starting to see tremendous value and business results from their loyalty programs.”
Ford Motor Company is extremely appreciative of their loyal customer base. Robbie Roberson Ford proudly offers customers the loyal service and vehicles that builds Ford’s reliable reputation. Swing by the Waycross, GA dealership today and take a look at current Robbie Roberson inventory. Sales associates will be readily available to assist all customers with any Ford vehicle, service or financing needs. More information on Robbie Roberson Ford can be found online at www.RobbieRobersonFord.com/.
About Robbie Roberson Ford: Robbie Roberson Ford is a local Ford dealership located in Waycross, GA. They proudly offer customers an extensive inventory of popular new and pre-owned Ford cars, trucks and SUVs. Each customer is catered to directly so everyone drives home the perfect Ford vehicle with the best features for the best price.