The Rise of Multi-Screen Content Consumption

New visual from digital publishing and marketing software start-up Uberflip takes a look at how media consumption habits have changed with the proliferation of tablets, smartphones, and TV screens in households.

Online PR News – 25-January-2013 – Toronto, Canada – Tablets and smartphones have quickly become a technological staple for consumers in North America. What’s often overlooked is how individuals are using multiple devices simultaneously and sequentially throughout their everyday media and social interactions. Uberflip’s latest infographic explores just how consumers are utilizing multiple screens to consume content and the implications for marketers.

Click here to view the infographic:

“The growth of multi-screen content consumption is astounding and brands should be leveraging these trends to engage with their audience across multiple platforms with a consistent message,” says Neil Bhapkar, Director of Marketing at Uberflip. “We’re finding that the rapid adoption of tablets and smartphones is actually altering the behaviour patterns of activities such as watching TV and shopping.”

Key Takeaways:

-90% of Americans use multiple devices sequentially throughout the day, ranging from smartphones, TVs, PCs, eReaders, to tablets
-81% of Americans use smartphones and TVs simultaneously
-Tablet owners are more likely to take action on a product or brand after watching TV
-Twitter is the biggest driver of social TV -- 33% of users tweeted about TV in June 2012

Click here to view the infographic:

Sources for the visual include Google, IAB, Nielsen, eConsultancy and comScore.

About Uberflip:
Uberflip makes it easy to enhance, share, and track PDF content on tablets and other devices. Within minutes, documents are converted into page turn experiences where leveraging links, video and social media integration is just the beginning. Uberflip's page flipping solution helps companies save costs and make money through new marketing channels. To see Uberflip first-hand, view their monthly newsletter Going Digital.