Automotive Internet Media recently shared details about their new “DealerLocal” program with attendees at a Chicago Automotive Trade Association seminar.
Online PR News – 25-April-2010 – – Millions of people each month are utilizing hundreds of sites to shop for vehicles, find dealerships and rate their experience in both sales and service. The challenge for almost every dealer is to make sure they can be found in these sites and ensure they are aware of all consumer ratings – both good and bad.
DealerLocal is an online solution that provides Auto Dealers with information and ratings about their dealership across more that 1200 popular search engines, online directories and local search sites.
“We saw an opportunity to help dealers get their arms around this critical aspect of managing their online information and reputation,” said Mike McDonnell, CEO and Co-Founder of AIM. “I learned how much time and effort it takes us to do all this work for AutoSales.com and realized that most dealers aren’t going to take the time and effort to do if for their site. It’s very important because many consumers are using these sites to find your store and learn about other’s experiences. And as importantly, it can help your site’s SEO ranking.”
Customers are not only searching on popular search engines, but also multiple online directories such as Yellowpages.com, Superpages.com, DexKnows.com and many more. Countless dealerships are not listed in these directories or they have inaccurate information and some even have negative reviews that the dealership doesn’t even know about.
“Our program does most all of the work for the dealership. We look online at various search engines and directories to see if the dealership is listed, and the depth and detail of their information. If anything is missing or the information is wrong we correct it,” said Tony French, President and Co-Founder of AIM. He continued, “It’s not as easy as submitting information and then you’re done. Most all of these sites have their own process and usually takes weeks if not months to get a dealership listed or information changed.”
DealerLocal continues to submit, manage and monitor a dealer’s information on these sites until everything is up-to-date. The program also produces a monthly report with details on the dealership’s online reputation and notifies them of the number of ratings and their average score per site.
“It’s very important for dealerships to be found online, but once the consumer finds the dealership it’s equally important to have a good reputation,” said Tony. “We make it very easy for dealer to be listed everywhere online and to know what their customers are saying about them.”
About Automotive Internet Media
Automotive Internet Media, Inc. (AIM) headquartered in Chicago, Illinois, is a premier integrated media and lead distribution company which manages Auto Classifieds. AIM encompasses an integrated network of highly specialized Used Cars Online websites that leverages search engine optimization to drive online traffic and connects digital advertising with our clients’ brand objectives.